Duolingo's posts on X are light hearted and range from text to images t germany phone number list o videos on a range of topics. They also share posts from users and other companies to drive engagement and show how the app works to help people learn.
Duolingo’s use of its mascot Duo the Owl has been so successful Duolingo launched ‘Duolingo on Ice’ - the world’s first multilingual musical!
Duolingo's success is a clear indication of how understanding your customers and creating detailed buyer personas can help a company improve its brand message, appeal to its target audience and reap the rewards of ongoing commercial success.
Conclusion: Define your personas
By following the above steps and taking the time to create at least three key buyer personas for your company, you'll be able to create content and launch campaigns that not only sing to your audience but help your brand grow and evolve with your customers.
The more you know about your customers, the better you can talk to them. Think of them as a friend you need to get to know over time. Make sure to update your personas as you learn more about each one as this will help drive personalization and boost conversions.