To do this, a lot of creative assets are required : lots of titles and descriptions, images, brand logo, the various extensions (now called assets) and even videos. In our experience, adding video to P.Max campaigns significantly increases yield, CTR and average results. Also, where videos are not added, for example, Google Ads will try to compose a video from images and titles/descriptions inserted. Of course, this video will not be as effective as a video made ad hoc with a precise message, tone of voice and aesthetics.
The moral of the story is this: online marketing tools colombia number data are becoming more and more sophisticated; it is up to the company to keep up and produce quality content to maximize the potential of advertising and communication platforms. Possibility of reaching new customers : this is thanks to the increasingly extended and perfected function of the machine learning of the platforms . These software are capable of understanding the concepts of the creativity even in a very detailed way, then favoring the contents that people like the most and that respond to their searches, needs or purchasing intentions.
From this point of view, videos have a narrative capacity that is decidedly more complete than any other multimedia content. Richer content and less effort for users to enjoy : in 30 seconds of advertising video you can say many more things than a post with only images and texts. Another important thing is that a video requires less effort to be enjoyed than a written copy, this often makes the difference between a person who dwells on the advertising message or not.