Even though it is a “black box” campaign, you can adopt a minimum of flexibility if you are creative: for example, you can also create a P.Max with only the product feed , so that it works as if it were a Smart Shopping (no longer available), without inserting the other creatives that would activate the other placements. Additionally, Pmax enables the integration of Shopping ads Showcase , which gives advertisers the ability to showcase sets of related products in a single ad, further increasing visual impact and the likelihood of capturing users' attention.
Another key element is the algorithm's learning cayman islands number data ability : by analyzing data and adapting in real time, it optimizes results and budgets. Machine learning capabilities allow you to allocate your money in the best way, putting more resources on the ads that generate better results. These campaigns are also very effective in many cases of projects where products are not sold, but services (and therefore the objective is lead generation). Are there only advantages? Unfortunately not… The Disadvantages of Google Max Performance However, there are not only advantages: as mentioned, P.
Max are considered “black boxes”, that is, campaigns that are currently very “hermetic” , which do not allow for much active management by the user:search terms cannot be excluded, for example ( to do this you need to open a ticket with Google Ads ), nor can you obtain much data regarding the creatives themselves or the placements. While there are some very simple scripts you can apply to your Google Ads account , which will reveal some additional data to you (keep reading!).