Obviously these are estimates, the reality is much more complex. A real job that over the years has been regulated by Italian law and on which sanctions apply. Influencers, in fact, given their ability to “influence”, must avoid misleading advertising and unfair commercial practices in compliance with Legislative Decree 145 of 2007 . The new Agcom rules for influencers with more than 1 million followers Following recent news events and the investigation involving Chiara Ferragni , Agcom (the Italian Communications Authority) has approved new guidelines for Celebrities who generate reactions on at least 2% of published content.
If approved, these guidelines will bring influencers bosnia and herzegovina number data into line with television and radio media, thus enforcing the rules contained in the Consolidated Law on Audiovisual Media Services . In particular, there is talk of stricter rules regarding corporate transparency, advertising and the protection of minors . Transparency and clarity in communication are the cornerstones of the new Agcom rules for influencers with over 1 million followers. These digital creators will have to clearly disclose any partnerships and advertised content, including the sponsor.
A violation entails heavy fines : up to 250 thousand euros in case of non-compliance with transparency and up to 600 thousand for content that does not protect minors. How to Set Up a Successful Influencer Marketing Strategy According to data published by the Influencer Marketing Benchmark Report 2023 , the influencer marketing industry will grow in 2024 and beyond. 63% of respondents say they have an independent budget for content marketing , while 67% even intend to increase it, demonstrating that this strategy has an economic return.