Your website is your business card for those who find you online. If you want to start the new year off right, your website must obviously be up and running.
If you already have one but the performance in 2024 has find your phone number not thrilled you, here is a short guide that will help you understand how to start the new year with a site that works, tells well who you are, what you do and converts occasional visitors into users who return and talk about you elsewhere.
Every year when the clock strikes midnight on December 31st, what we try to do is make some good resolutions. If you have a website, one of your good resolutions must absolutely be to have a site that works from every point of view .
You must therefore have a technically updated site but also a site that tells a good story about who you are and helps users become repeat customers. With our advice we want to start with the technical aspects, because the scaffolding that holds your website together is the first thing that needs to be checked. But we will not leave out the content.
Your new site that works without having a new site
Before moving on to look at the aesthetic aspects or the content you offer, it is necessary to ensure that the structure of the website is the best possible. First of all, you must check whether the site is responsive , whether users quickly find what they need because the pages load in an instant.
There is nothing worse than a very slow website . Also because if the site is slow it is very likely that users do not want to give you time and therefore close and return to Google search results, increasing the negative impression that the algorithm will end up having of you.
And if the algorithm has a bad impression of you, your results in the SERP end up lower and lower. It is therefore important to know that, for example, the plugins to speed up loading are updated and work and that the chosen theme is a fast theme. Still on the subject of themes, there is the question of the mobile version : offering a good experience to users who use a smartphone or tablet to navigate is not a whim but a necessity.