have the single product show there

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We’ll go over the requirements for product category pages and how to add them to your site. Quick wins and steps for D2C ecommerce SEO: Some of the top low-hanging fruit and quick wins for D2C ecommerce SEO include: Improving product category pages with keyword-optimized category page text. Answering questions your customers are asking in long-form articles. Maximizing internal linking. Optimize product category page text In short, this means adding keyword-optimized descriptions to your product category pages. First, let’s talk about what we mean by “category page text.” This refers to text on a page that represents multiple products in the same category. The product categories can be broader like “queen mattresses” or specific, like “small dining tables” or “purple yoga mats.” Those category pages would also contain multiple, usually more specified products that fit within that category (for example, firm queen mattresses, soft queen mattresses, adjustable queen mattresses, etc.). Category page text is additional descriptive text that is typically placed at the bottom of the page so that it is out of the way of the user’s shopping experience. Here are a few examples: Wayfair.com - “Small Dining Tables” Manduka - “Purple Yoga Mats” What if I only have one product that fits into the product category? If you plan to offer additional products under this category in the future, you should still create the product category page and .


That way you can be building the rankings so that when you add united kingdom number screening new products to the category, it’s already indexed and maybe even performing well in search. However, if you don’t plan to ever offer additional products in that category, then you could simply optimize the product detail page. For example, if you only have one purple yoga mat but plan to have more purple yoga mats in the future, then create a category page. If you only ever plan to have one purple yoga mat, you could optimize the product detail page. The same SEO requirements below would apply to the product detail page. How to set up a category page with text if you don’t have one Most content management systems, or CMSs, (like Shopify, Wix, etc) natively allow for product category pages, although they may be referred to with different terminology. For example, in both Shopify and Wix, category pages are called “collections.” Even a custom CMS with ecommerce functionality will most likely have the structure needed to group products into a category or collection. Next, be sure that the new collection or category page meets the SEO requirements below.