closely with your audience's
Posted: Tue Jan 07, 2025 5:29 am
Jay’s process is as follows: Step 1. Create a Connection with your audience Step 2. Develop a specific defensible premise for your brand Step 3. Empower your people to be effective storytellers Step 4. Leverage AI to assist with your creativity Step 1. Create a Connection with Your Audience It's important to focus on creating connections with your audience instead of just making content. Prioritize resonance over reach. “Resonance” is when your message aligns beliefs and experiences.
This helps them relate to your brand deeply. “Reach” just means ivory coast number screening having a big audience or getting lots of views. But reach alone doesn't build strong bonds with your followers. True connections happen when your content resonates on a deeper level. So it's about quality over quantity. Having a smaller engaged audience that loves your brand is better than a huge passive one. Step 2. Develop a Specific Defensible Premise for Your Brand Brands need a clear, unique premise for their content and messaging to resonate. Just having general expertise doesn't help you stand out anymore. A premise is the specific point of view or angle you take on topics.
This helps them relate to your brand deeply. “Reach” just means ivory coast number screening having a big audience or getting lots of views. But reach alone doesn't build strong bonds with your followers. True connections happen when your content resonates on a deeper level. So it's about quality over quantity. Having a smaller engaged audience that loves your brand is better than a huge passive one. Step 2. Develop a Specific Defensible Premise for Your Brand Brands need a clear, unique premise for their content and messaging to resonate. Just having general expertise doesn't help you stand out anymore. A premise is the specific point of view or angle you take on topics.