But what is the reason for this enormous acceleration in video streaming?
Posted: Tue Jan 07, 2025 5:10 am
The growth of digital video streaming (+52% Y/Y) is far higher than that of linear TV (+11% Y/Y). Not to mention the development of Smart TVs, used by 78% of heavy users of online video , for 52% of the time spent streaming. Furthermore, habitual consumption is increasing (+7 percentage points between the 2nd and 1st lockdown) and the appreciation of SVOD services (with an average rating above 8). The so-called SVOD services refer to “ Subscription Video On Demand ”.
Until a few years ago when we thought of “streaming”, Netflix was afghanistan whatsapp resource the most immediate thought, even though it has predecessors, but certainly less known.
In Italy, the top seven paid video streaming services control 91% of the market . This is what emerges from Just Watch statistics for the third quarter of 2021. Netflix and Prime Video dominate the scene respectively: 28% market share for Netflix; 27% for Prime Video (source: Just Watch).
Video streaming acceleration
As just mentioned, video streaming has accelerated enormously and we have identified 5 causes.
The Covid-19 pandemic has accelerated the adoption of video streaming platforms.
There is a limit to the number of services people are willing to pay for, but ad-supported services like YouTube or VVVID are always there and free.
Creator-driven content is on the rise, with YouTube leading the way.
What people watch, and how they find it, is changing – many more people are willing to watch longer-form content than last year.
Despite the slight reduction, it seems that the end of the pandemic has not led to a drastic drop in subscriptions (source: thinkwithgoogle.com).
The curious factor is how, despite the recent price increases of the various platforms, the Italian subscribers are almost 33 million , a growing figure. At the moment the unique subscribers of OTT pay video platforms are 7.9 million, of which almost half (45% to be precise) are subscribed to two or more platforms.
Until a few years ago when we thought of “streaming”, Netflix was afghanistan whatsapp resource the most immediate thought, even though it has predecessors, but certainly less known.
In Italy, the top seven paid video streaming services control 91% of the market . This is what emerges from Just Watch statistics for the third quarter of 2021. Netflix and Prime Video dominate the scene respectively: 28% market share for Netflix; 27% for Prime Video (source: Just Watch).
Video streaming acceleration
As just mentioned, video streaming has accelerated enormously and we have identified 5 causes.
The Covid-19 pandemic has accelerated the adoption of video streaming platforms.
There is a limit to the number of services people are willing to pay for, but ad-supported services like YouTube or VVVID are always there and free.
Creator-driven content is on the rise, with YouTube leading the way.
What people watch, and how they find it, is changing – many more people are willing to watch longer-form content than last year.
Despite the slight reduction, it seems that the end of the pandemic has not led to a drastic drop in subscriptions (source: thinkwithgoogle.com).
The curious factor is how, despite the recent price increases of the various platforms, the Italian subscribers are almost 33 million , a growing figure. At the moment the unique subscribers of OTT pay video platforms are 7.9 million, of which almost half (45% to be precise) are subscribed to two or more platforms.