Optimize for mobile Mobile phone usage

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Optimize for mobile
Mobile phone usage is steadily increasing nowadays. If you don’t have a mobile-friendly site, you risk losing visibility, engagement, and sales with your audience.

The same applies to your emails. In fact, 85% of emails are opened on smartphones. So make sure all your email content, from text to visuals, will look good no matter what phone device your audience is using.

Some other tips to create mobile-friendly emails are:

Mind the character limit: Mobile only shows 35 characters of the subject brazil telegram and 85 characters of the preview text. Make sure you take note of this when writing both.
Think with your thumb: We usually navigate our phone using only our thumb. So make sure all your CTA buttons and important clickable links are in the “hot zone” of thumb scrollers. Place them in the center instead of the corners for easy access.
Go big: Mobile phone screens are small. Make sure your images, text, buttons, and links are big enough that your audience can clearly see and read them.
Consider your layout: Single-column layouts are preferable since it’s easier to see and read even on a small screen. It also looks less cluttered and overwhelming. Avoid making your subscribers scroll or zoom in and out on your emails as well.
Make it interactive
Lastly, add some spice to your emails by making them interactive!

Interactive emails contain elements that allow your subscribers to engage with your content directly. These could be a quiz, poll, or survey to fun gamified elements such as a spin the wheel, crossword puzzle, or a scratch card.

Interactive elements don’t need to be so fancy as well. Adding a drop-down menu, rollover effect, or image carousels can make your emails look more alive.

According to studies, interactive content increases an email’s click-to-open rate by up to 73%. Meanwhile, gamified email campaigns see a 48% higher user engagement. Why not try incorporating these elements into your next email blast?