2. Create virtual experiences
Posted: Tue Jan 07, 2025 4:59 am
The Ipsos report records in this sense a series of significant evidences, which testify, among other things, to the complexity of the historical period we are living:
The connection between consumer values and brand purpose has grown tremendously over the last 8 years;
Attention to the environment and the defense of social rights (for example on gender issues) are two of the topics on which consumers expect brands to take a position;
Consumers in emerging economies are among the most demanding when it comes to social responsibility.
Consumers are looking for brands that truly reflect their ideals and are not limited to cosmetic actions that serve to make themselves apparently respectable but do not affect the corporate culture in the slightest.
In a climate characterized by widespread misinformation (or at least this seems to ghana whatsapp resource be the general perception) consumers, especially the younger ones, increasingly ask companies for coherence , concreteness and " truth " . One of the most problematic aspects of this marketing strategy in fact concerns the growing difficulty for brands to keep their reputation intact , to present themselves as reliable , to be considered interlocutors worthy of being believed. It therefore becomes essential, as well as ethically desirable, that marketing experts make a greater effort to create correct, transparent, verifiable content.
The construction of parallel worlds in which virtual shopping overlaps and coincides with physical shopping is a recurring theme. The AR (Augmented Reality) and VR (Virtual Reality) technologies currently available finally seem to have succeeded in enabling brands to independently create, from scratch, truly immersive places . It is a marketing strategy that has not yet unfolded its full potential but which in 2022 promises to make a giant leap forward.
The connection between consumer values and brand purpose has grown tremendously over the last 8 years;
Attention to the environment and the defense of social rights (for example on gender issues) are two of the topics on which consumers expect brands to take a position;
Consumers in emerging economies are among the most demanding when it comes to social responsibility.
Consumers are looking for brands that truly reflect their ideals and are not limited to cosmetic actions that serve to make themselves apparently respectable but do not affect the corporate culture in the slightest.
In a climate characterized by widespread misinformation (or at least this seems to ghana whatsapp resource be the general perception) consumers, especially the younger ones, increasingly ask companies for coherence , concreteness and " truth " . One of the most problematic aspects of this marketing strategy in fact concerns the growing difficulty for brands to keep their reputation intact , to present themselves as reliable , to be considered interlocutors worthy of being believed. It therefore becomes essential, as well as ethically desirable, that marketing experts make a greater effort to create correct, transparent, verifiable content.
The construction of parallel worlds in which virtual shopping overlaps and coincides with physical shopping is a recurring theme. The AR (Augmented Reality) and VR (Virtual Reality) technologies currently available finally seem to have succeeded in enabling brands to independently create, from scratch, truly immersive places . It is a marketing strategy that has not yet unfolded its full potential but which in 2022 promises to make a giant leap forward.