Create your A/B testing campaign step by step
Posted: Tue Jan 07, 2025 3:32 am
We have prepared a “step by step” guide for your A/B Testing campaign.
On the NewsMAN platform, go to the Newsletters > Drafts section > click on the “Details” button corresponding to the desired newsletter
Select the segment(s) or list to which the email will be sent
Schedule the email to be sent – now or later
Uncheck “Delete draft after newsletter creation”, then click “Send newsletter to selected segments / entire list”
Click on “ Add variation for A/B testing ”
add-variant-ab-testing
The page to edit the draft will open, and you will be able to modify any of the elements mentioned above.
Click “Continue”.
The newly created variant will be sent to the basic newsletter subscribers
After clicking on "Send newsletter to selected uganda telegram segments / entire list", the basic newsletter or the parent newsletter must be confirmed. To do this, you must click on the name of the parent newsletter from "This newsletter is a variant of [parent newsletter name]".
confirm-newsletter-parent
After clicking on the newsletter name, press the “Confirm” button.
For more details on setting up your campaign on the platform, check out the guide here.
How do you measure the results of your A/B Testing campaign?
For A/B testing, you can track the most relevant metrics:
Open rate
Click-through rate
Email traffic conversions (we also track sales generated as a result of email marketing campaigns, if you have an integration in your store with NewsMAN)
For each email campaign, we provide you with detailed reports on opening rates, clicks, refusals, complaints and unsubscribes.
In addition, all reports can be exported to Excel for more advanced data analysis.
Track, analyze and optimize the impact of email marketing campaigns
NewsMAN analytics and reporting tools help you maximize the results of your campaigns. NewsMAN integrates with several software you already use, such as Shopify and Google Analytics.
Get started now
On the NewsMAN platform, go to the Newsletters > Drafts section > click on the “Details” button corresponding to the desired newsletter
Select the segment(s) or list to which the email will be sent
Schedule the email to be sent – now or later
Uncheck “Delete draft after newsletter creation”, then click “Send newsletter to selected segments / entire list”
Click on “ Add variation for A/B testing ”
add-variant-ab-testing
The page to edit the draft will open, and you will be able to modify any of the elements mentioned above.
Click “Continue”.
The newly created variant will be sent to the basic newsletter subscribers
After clicking on "Send newsletter to selected uganda telegram segments / entire list", the basic newsletter or the parent newsletter must be confirmed. To do this, you must click on the name of the parent newsletter from "This newsletter is a variant of [parent newsletter name]".
confirm-newsletter-parent
After clicking on the newsletter name, press the “Confirm” button.
For more details on setting up your campaign on the platform, check out the guide here.
How do you measure the results of your A/B Testing campaign?
For A/B testing, you can track the most relevant metrics:
Open rate
Click-through rate
Email traffic conversions (we also track sales generated as a result of email marketing campaigns, if you have an integration in your store with NewsMAN)
For each email campaign, we provide you with detailed reports on opening rates, clicks, refusals, complaints and unsubscribes.
In addition, all reports can be exported to Excel for more advanced data analysis.
Track, analyze and optimize the impact of email marketing campaigns
NewsMAN analytics and reporting tools help you maximize the results of your campaigns. NewsMAN integrates with several software you already use, such as Shopify and Google Analytics.
Get started now