Simmons also hinted at the possibility
Posted: Mon Jan 06, 2025 5:01 am
AI is rearing its head everywhere, including in the vibrant world of podcasting, where the voices heard there could soon be the product of this technology ( and they already are ). In fact, Spotify could be developing AI bots to replicate the voices of the most popular podcasters and thus generate personalized ads.
That’s at least according to Bill Simmons, founder of the podcast network The Ringer, which Spotify acquired for $200 million in 2020. “I don’t think Spotify will be mad at me for saying this, but we are developing AI tools to recreate the voices of the most popular hosts,” Simmons said in a conversation with Derek Thompson, a writer for The Atlantic , on an episode of “The Bill Simmons Podcast .”
"There will be the possibility of using my voice and the voices of other presenters for advertising purposes . You obviously have to give your approval to use your voice, but it opens up a whole range of possibilities from a publicity point of view," Simmons stresses.
In the conversation with Thompson Simmons, he discussed the potential of AI to generate, for example, personalized ads for ticketing companies, which could thus reach listeners potentially interested in attending events in specific cities , as reported by Insider .
of generating entire podcast episodes with the invaluable help of AI. He noted that in theory a bot trained using his own podcasts as a starting point could hypothetically create clones of his own shows. In that case, “I wonder if people would prefer to interact with a bot or listen to my podcast,” Simmons says.
Spotify is neither confirming nor denying Simmons's statements on his podcast . "We are constantly working to improve the Spotify experience and test new offerings that benefit creators, advertisers, and users," a spokesperson for the Swedish company told Insider. "Advertising is an interesting canvas for future exploration, but we have nothing to announce at this time," the spokesperson added.
AI and music, a binomial as fertile as it is controversial
AI is on the crest of the wave and the hype surrounding this technology is already more than palpable in the podcasts hong kong number screening born from Spotify. Not in vain, in the last month there has been a 500% increase in the number of podcast episodes that discuss AI on a daily basis, according to Daniel Ek, Spotify's own CEO. And the use of real people's voices to create content using AI has ignited a heated debate over the course of the last few months.
The voices of artists such as Drake, The Weeknd and Travis Scott have been used as a basis for creating music using AI that has gone viral on the Internet and that major record labels have been quick to remove from streaming audio platforms to prevent third parties from making money at the expense of their own customers.
Artists such as rapper Ice Cube have called AI-generated music “demonic” and said they will sue anyone who creates songs based on his voice and musical style.
Other artists (Grimes, for example) have, on the contrary, welcomed AI. The Canadian singer has even expressed her willingness to share royalties equally with all those who are able to create songs inspired by her own music using AI.
In recent weeks, Spotify has removed tens of thousands of AI-generated songs that were uploaded to its platform in early May by artificial intelligence startup Boomy.
That’s at least according to Bill Simmons, founder of the podcast network The Ringer, which Spotify acquired for $200 million in 2020. “I don’t think Spotify will be mad at me for saying this, but we are developing AI tools to recreate the voices of the most popular hosts,” Simmons said in a conversation with Derek Thompson, a writer for The Atlantic , on an episode of “The Bill Simmons Podcast .”
"There will be the possibility of using my voice and the voices of other presenters for advertising purposes . You obviously have to give your approval to use your voice, but it opens up a whole range of possibilities from a publicity point of view," Simmons stresses.
In the conversation with Thompson Simmons, he discussed the potential of AI to generate, for example, personalized ads for ticketing companies, which could thus reach listeners potentially interested in attending events in specific cities , as reported by Insider .
of generating entire podcast episodes with the invaluable help of AI. He noted that in theory a bot trained using his own podcasts as a starting point could hypothetically create clones of his own shows. In that case, “I wonder if people would prefer to interact with a bot or listen to my podcast,” Simmons says.
Spotify is neither confirming nor denying Simmons's statements on his podcast . "We are constantly working to improve the Spotify experience and test new offerings that benefit creators, advertisers, and users," a spokesperson for the Swedish company told Insider. "Advertising is an interesting canvas for future exploration, but we have nothing to announce at this time," the spokesperson added.
AI and music, a binomial as fertile as it is controversial
AI is on the crest of the wave and the hype surrounding this technology is already more than palpable in the podcasts hong kong number screening born from Spotify. Not in vain, in the last month there has been a 500% increase in the number of podcast episodes that discuss AI on a daily basis, according to Daniel Ek, Spotify's own CEO. And the use of real people's voices to create content using AI has ignited a heated debate over the course of the last few months.
The voices of artists such as Drake, The Weeknd and Travis Scott have been used as a basis for creating music using AI that has gone viral on the Internet and that major record labels have been quick to remove from streaming audio platforms to prevent third parties from making money at the expense of their own customers.
Artists such as rapper Ice Cube have called AI-generated music “demonic” and said they will sue anyone who creates songs based on his voice and musical style.
Other artists (Grimes, for example) have, on the contrary, welcomed AI. The Canadian singer has even expressed her willingness to share royalties equally with all those who are able to create songs inspired by her own music using AI.
In recent weeks, Spotify has removed tens of thousands of AI-generated songs that were uploaded to its platform in early May by artificial intelligence startup Boomy.