Organically this leads to a privileged position in its market segment
Posted: Sun Jan 05, 2025 5:44 am
This can be done through the use of chatbots based on Artificial Intelligence, for example. Another interesting way to approach your customers is to create a brand persona. It is a fictitious profile, but it shares all the characteristics and values of its brand platform, which can keep in touch with your audience on its social media profiles, blog and institutional website. The brand persona focuses on what the brand wants to show as a value in its way of communicating.
Those who know Tony the Tiger, from Kellogg’s, and follow the posts and interactions restaurant email list from Netflix and KFC, know exactly what we are talking about. 5. Add value Since we are talking about stories, it is worth mentioning Content Marketing, a powerful alternative to add value to business processes. Through content that educates, captivates and informs, you will show users that they really matter. That way, you can build a large community around your brand.
Offering loyalty programs, allowing free trials of certain products or services and organizing events, such as webinars, are some of the ways to add value to your processes and ensure a better brand positioning in relation to all your stakeholders. 6. Reinforce differentiating qualities A well-positioned brand differs from others because it is recognizable, authentic and has added value.
Those who know Tony the Tiger, from Kellogg’s, and follow the posts and interactions restaurant email list from Netflix and KFC, know exactly what we are talking about. 5. Add value Since we are talking about stories, it is worth mentioning Content Marketing, a powerful alternative to add value to business processes. Through content that educates, captivates and informs, you will show users that they really matter. That way, you can build a large community around your brand.
Offering loyalty programs, allowing free trials of certain products or services and organizing events, such as webinars, are some of the ways to add value to your processes and ensure a better brand positioning in relation to all your stakeholders. 6. Reinforce differentiating qualities A well-positioned brand differs from others because it is recognizable, authentic and has added value.