We will cover five tips on how to convert MQLs to SQLs
Posted: Tue Sep 02, 2025 6:18 am
the better. Simplify the contract, offer multiple payment methods, and ensure all terms and conditions are transparent. Just as you want to align sales and marketing, you want to align all your outreach channels.
First, you need to use every available channel to connect with your prospects — calls, chat, email, SMS, social media, and so on. Then , you need to make the experience consistent and complementary across all of those channels, which an omnichannel software solution helps facilitate.
When the messages your leads receive from your outreach are consistent and focused on taking them through a specific journey, their chances of becoming a qualified sales lead increase dramatically. That's the beauty of omnichannel marketing.
Look for Multiple Touchpoints
People will rarely buy from you the first time you whatsapp number database contact them. It takes multiple follow-ups or touchpoints.
Research shows that you need about 8 touchpoints to make a sale.
For example, you can follow up through multiple channels once they enter your funnel and you have their contact information.
Send an email with useful information. Follow up with a phone call or use a mass messaging app to send a follow-up message. Retarget them through social media ads or start a conversation on LinkedIn .
Use Outbound on Inbound Prospects
Many companies rely heavily on content marketing, a type of inbound marketing , to attract prospects to their sites and build brand awareness.
Inbound leads are your hottest prospects, no doubt. So why not prioritize them and use outbound leads (e.g., outbound calls, direct messages, etc.) to ensure you're getting the ROI from your marketing campaigns?
Don't be afraid to combine the two approaches. While inbound leads will generate MQLs, your outbound efforts will convert them into SQLs, which will then qualify them and move them down the sales funnel.
For this, you can contact MQLs directly through personalized messages, such as targeted emails or calls, to learn more about their interest and readiness to buy.
This integrated method ensures a smooth transition from interest to action, thereby increasing your overall sales success.
First, you need to use every available channel to connect with your prospects — calls, chat, email, SMS, social media, and so on. Then , you need to make the experience consistent and complementary across all of those channels, which an omnichannel software solution helps facilitate.
When the messages your leads receive from your outreach are consistent and focused on taking them through a specific journey, their chances of becoming a qualified sales lead increase dramatically. That's the beauty of omnichannel marketing.
Look for Multiple Touchpoints
People will rarely buy from you the first time you whatsapp number database contact them. It takes multiple follow-ups or touchpoints.
Research shows that you need about 8 touchpoints to make a sale.
For example, you can follow up through multiple channels once they enter your funnel and you have their contact information.
Send an email with useful information. Follow up with a phone call or use a mass messaging app to send a follow-up message. Retarget them through social media ads or start a conversation on LinkedIn .
Use Outbound on Inbound Prospects
Many companies rely heavily on content marketing, a type of inbound marketing , to attract prospects to their sites and build brand awareness.
Inbound leads are your hottest prospects, no doubt. So why not prioritize them and use outbound leads (e.g., outbound calls, direct messages, etc.) to ensure you're getting the ROI from your marketing campaigns?
Don't be afraid to combine the two approaches. While inbound leads will generate MQLs, your outbound efforts will convert them into SQLs, which will then qualify them and move them down the sales funnel.
For this, you can contact MQLs directly through personalized messages, such as targeted emails or calls, to learn more about their interest and readiness to buy.
This integrated method ensures a smooth transition from interest to action, thereby increasing your overall sales success.