It’s easier to forge a connection with people than with products
Posted: Sun Jan 05, 2025 5:31 am
These move in one planned direction and flow with a specific purpose. Using this simple explanation, it’s easier to see how more of your marketing messages can be communicated in story form. The information on the outside of a product’s box, for example, can contain your brand’s story. The beginning of your commercials can contain it. Even your logo may incorporate something to do with it.
This integrated approach drives home the story, creates a connection to it, and is then remembered by communication email list the consumer. Brand storytelling should also be an intimate affair. It needs to show some of your company’s culture as well as showing how it works to fulfill the promises it makes. It’s the human side of a company that encompasses its people from the beginning to the current day.
and the storytelling aspect provides that human face. When many companies think about their brand story, they equate it with the “About Us” page on their website. While that is a good place for some of this story to take shape, it is not the only place where it should be found. The brand’s story should be a part of every marketing campaign and should transcend the divisions of locations, time and culture.
This integrated approach drives home the story, creates a connection to it, and is then remembered by communication email list the consumer. Brand storytelling should also be an intimate affair. It needs to show some of your company’s culture as well as showing how it works to fulfill the promises it makes. It’s the human side of a company that encompasses its people from the beginning to the current day.
and the storytelling aspect provides that human face. When many companies think about their brand story, they equate it with the “About Us” page on their website. While that is a good place for some of this story to take shape, it is not the only place where it should be found. The brand’s story should be a part of every marketing campaign and should transcend the divisions of locations, time and culture.