What Does It Really Take to Become a Global Love Brand? Widely loved brands have more in common than terrific products and services that fit seamlessly into people’s lives. A love brand also adopts smart strategies that help get people talking about them in all the right ways. Here are a few prime examples. 1. Cultivate a unique brand personality The world’s most-loved brands didn’t get where they are by accident.
The marketing teams behind them went all out, creating distinct brand personalities that stand out hotels and motels email list in a crowd. Iconic brands are like people that way. They have deeply held core values and a vision at the root of everything they do. They know why they exist and what they’re here to do for their customers. For example, take 2021’s biggest love brand, Huda Beauty. As a brand, Huda is all about making beauty accessible to anyone, and that idea is at the heart of online conversations about the brand.
of influencers by motivating them to dream and create, but the brand takes real action to support those values. For instance, in 2020, it donated $500,000 to the National Association for the Advancement of Colored People (NAACP). Huda Beauty tweet pro Blck Lives Matter. 2. Be socially responsible Today’s consumers want to feel a personal connection to the brands they buy from, and for that to happen, a brand needs to be genuinely exceptional.