Many people regularly contact us to ask the following questions: What exactly does the term premium SMS mean? What is the difference between a Premium SMS and a Low Cost SMS? What type of SMS is best suited to the needs of a business?
Premium SMS: The ideal tool for a successful campaign
At Esendex , we only offer the Premium SMS sending option. The reason? We believe it is the best value for money solution for a successful SMS campaign.
Indeed, premium SMS offers essential features such as:
Sending an acknowledgement of receipt: allowing you to follow your campaign closely, to keep an eye on the opening rate in real time and then to see what works…or not.
The certainty that your messages will arrive at their destination. For example, Esendex is able to send more than 95% of your messages in 20 seconds via its Echo platform. Premium SMS is therefore an essential tool when it comes to sending a last-minute message to your customers in order to boost end-of-month performance for example or for crisis communication.
Message personalization: offers brands the opportunity to quickly identify themselves and encourage their target to read the message to the end.
Low-Cost SMS: yes, but …
Low-Cost SMS is, as its name suggests, a low-cost SMS. Although it is panama whatsapp list tempting to give in to its attractive low price, certain elements must be taken into account before launching an SMS campaign.
Sending low-cost SMS can offer unpleasant surprises . Indeed, the risk that your messages take hours (sometimes days) to be sent is not necessarily reassuring as a company. In addition, you could also notice that some messages are not sent due to the (lower) quality of the sending routes used.
The options offered by low-cost SMS operators are often limited, with no customization of the sender name, no acknowledgement of receipt, and no response management on the platform, thus limiting interactivity with your customers.
Low-Cost SMS vs Premium SMS: what are the similarities?
It is necessary to note here that premium SMS and low-cost SMS nevertheless have significant similarities:
A limited maximum number of characters (160)