Guerrilla Marketing – A Cost-Effective Way to Attract New Audiences

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Why are we talking about guerrilla marketing? Nowadays, capturing the attention of a potential customer is the most important part of marketing efforts. Consumers are aware of many commercial activities and are aware of their value. In the past, there were simply no other alternatives, so stores did not have to fight for customers’ attention; they came in and bought the products on their own. However, today the consumer market dominates – if you don’t take care of them, if you don’t attract their attention, they will find someone or several willing to take your place. How do you get a potential customer to notice you among the vastness of the competition and still stay within your budget? Check out guerrilla marketing tactics!

Guerrilla Marketing – Article Contents:
What is Guerrilla Marketing? – Introduction
The Origins of Guerrilla Marketing
Tools used in guerrilla marketing
Principles of Content Creation in Guerrilla Marketing
Guerrilla marketing can work, but there are some limitations
What is Guerrilla Marketing? – Introduction
The huge competition is accompanied by a uae phone number list huge amount of advertising slogans that consumers have simply become immune to. Most of them go unnoticed. For an advertisement to reach the conscious level of viewers' perception, it needs to interest, entertain or shock the viewer. It must contain something that no one expects. In addition, marketing is channeled through social networks, thanks to which content flows without our participation and so-called viral videos are occasionally born.

Guerrilla marketing is the answer to the needs of a postmodern audience. It is a technique that incorporates unconventional solutions with the aim of attracting customers’ attention. The distinguishing feature is the variability and rapid response of marketing to opportunities that arise. By drawing on the creativity of guerrilla marketing, you can create an engaging message that is valuable to your audience while keeping your budget low.

The Origins of Guerrilla Marketing
Guerrilla marketing is rightly associated with combat. In fact, its name originated precisely from the fighting technique that uses the elements of surprise. Guerrilla fighters were usually outnumbered by enemy forces, so their main methods focused on surprise and creativity: ambushes, traps, sabotage, etc. These tactics became their only chance of a potential victory. Guerrilla marketing adopted these tactics and philosophy to incorporate them into marketing strategies.

Tools used in guerrilla marketing
Guerrilla marketing tools are much more extensive than traditional forms of marketing. When creating a campaign, you should not limit yourself to just one of them. The effectiveness of this method lies in the combination of several techniques at the same time. However, the key aspect involves timing and planning the various stages:

define the campaign objective
definition and identification of the public
term
site selection and recognition
determine the personality traits of the audience
Pros and Cons of Guerrilla Marketing
Principles of Content Creation in Guerrilla Marketing
Unfortunately, there are no hard and fast rules or standards that help you design guerrilla marketing content and captivate the masses. Furthermore, it is risky and can result in reputation loss, as it is easy to cross the line and come across as tasteless rather than funny. A perfect example is a commercial created as part of the master’s thesis of a graduate of the Baden-Württemberg Film Academy. At first glance, the film looks like a professional Mercedes commercial.

It starts innocently enough. A small village in the late 19th century that is no different from any other. The missing piece in this puzzle is a modern Mercedes driving past the inhabitants. In the background, children play carelessly on the street. The car stops by itself – the safety system has been activated. As the car drives forward, a boy appears on the street. This time, the car doesn’t stop, it runs him over. For a brief moment, Hitler’s face appears on the screen, and the mother who saw the incident screams “Adolf!” The next message is a poster with the name of the town of Braunau am Inn. An advertising slogan appears, which is the final blow: “See danger before it happens.” Although the ad went viral with over 4.5 million views, Mercedes immediately distanced itself and insisted that it was not an official brand of the company. Nevertheless, the controversial spot was recognized by experts and received the “First Steps Award” because it left a lasting impression.

The problem is that there is no one-size-fits-all recipe for success. It’s not entirely clear why only certain pieces of content get shared. However, there are some tips on what this type of content should contain to make it appealing to your audience.