What are the benefits of Marketing Automation?

[joyuwnto787]

While automation helps reduce friction points across various sales channels, including direct interactions between the team and potential customers, personalization helps increase the speed of negotiations through relationships.

Think about the possibilities for your event van company , which has a series of tasks to perform, such as:

Build a lead generation cadence;
Create relationships via email;
Create relationship via SMS;
Create relationships via WhatsApp;
Schedule posts on Instagram and Facebook;
Boost ads on these media;
Stimulate the sale of your solutions daily.
Therefore, with strategy, planning and the right tools, it is possible to carry email list out all tasks more efficiently, in a personalized, integrated, scalable and measurable way.

According to the Marketing Tools Latam 2019 survey , it was found that 68.9% of the companies interviewed in Latin America use some marketing automation tool.

This shows how adoption is significant, especially in a market that increasingly demands competitiveness, agility and results.

All of this helps explain why companies are concerned about automating their tasks, as they need to save time and efficiency to be more competitive.

Below, we outline the main benefits and pillars of marketing automation, and what it brings to the company.

Scalability for business
Scaling a business means growing, increasing sales and customer numbers, without increasing costs. By adopting marketing automation, a catering company invests in tools, training, and hiring.