Why use puzzle marketing?
Posted: Sat Jul 12, 2025 5:49 am
There are two primary reasons that brands use puzzle marketing to engage with prospects and customers:
Brand awareness and recall. Research shows that solving a simple problem or puzzle can significantly increase someone’s familiarity with a brand. They create an almost false sense of attachment to the business associated with the puzzle. Naturally, keeping someone on a landing page (or social post) for longer, as a puzzle does, is going to aid with memory retention of your brand anyway.
Lead generation. As with any form of interactive marketing, lead generation is high on the priority list. Due to the addictive nature of puzzles, they are a great way to capture a prospect’s undivided attention and have them phone number lead complete an action. For example, you could run a giveaway where the entrants need to complete a puzzle for the chance to win. Once they’ve completed the puzzle, they then fill in their contact details to confirm the entry. The positive feeling they have from solving the puzzle increases the chance that they’ll complete the form.
Puzzles are a fun way to interact with your customers without talking to them. The trick is to make the puzzle challenging but not impossible and incentivize its completion with a prize. The more engaging your puzzle is, the more likely people will tell their friends about it, fill in your contact form, remember your brand, and purchase something from your business when the next opportunity arises.
Brand awareness and recall. Research shows that solving a simple problem or puzzle can significantly increase someone’s familiarity with a brand. They create an almost false sense of attachment to the business associated with the puzzle. Naturally, keeping someone on a landing page (or social post) for longer, as a puzzle does, is going to aid with memory retention of your brand anyway.
Lead generation. As with any form of interactive marketing, lead generation is high on the priority list. Due to the addictive nature of puzzles, they are a great way to capture a prospect’s undivided attention and have them phone number lead complete an action. For example, you could run a giveaway where the entrants need to complete a puzzle for the chance to win. Once they’ve completed the puzzle, they then fill in their contact details to confirm the entry. The positive feeling they have from solving the puzzle increases the chance that they’ll complete the form.
Puzzles are a fun way to interact with your customers without talking to them. The trick is to make the puzzle challenging but not impossible and incentivize its completion with a prize. The more engaging your puzzle is, the more likely people will tell their friends about it, fill in your contact form, remember your brand, and purchase something from your business when the next opportunity arises.