Companies will invest in AI solutions that can generate ROI (Return on Investment)
Posted: Thu Jul 10, 2025 6:19 am
Following the initial phase, which saw companies of all sizes rush to implement AI solutions in their businesses to remain competitive in the market, the focus is now more on understanding the ROI generated by their investments. Companies are seeking more precise ways to measure and prove the impact of AI on their business and customer experience, starting with data acquisition. Furthermore, in the coming year, they will seek new ways to further leverage their current investments by combining AI and human experience, identifying where AI can support humans in daily tasks and where human interaction would yield a better outcome.
AI as a business tool
2018 undoubtedly marked the peak of Artificial Intelligence in the corporate world, with nearly every brand in the world implementing this technology. Companies invested shop heavily in the promise of using machines to offer better experiences to their customers, such as bots that can schedule the next beauty salon appointment or order a taxi, as well as apps that can offer product recommendations. During this process, they learned that Artificial Intelligence is not a strategy, but rather an intelligent tool that allows machines to interact with humans in a natural and contextual way.
" The trends expected for the new year confirm the centrality of Artificial Intelligence in the development of the business ecosystem and in defining the future of services and an increasingly smarter everyday life, as already seen in 2018. The new year will be crucial for the further evolution of AI, which will see greater awareness and attention from companies who want to concretely measure its results," said Thomas Hebner, Head of Product Innovation, Nuance Communications. "Starting from direct customer experience, Nuance is constantly committed to offering cutting-edge solutions to help companies remain competitive in the market by proactively addressing and anticipating new consumer needs."
AI as a business tool
2018 undoubtedly marked the peak of Artificial Intelligence in the corporate world, with nearly every brand in the world implementing this technology. Companies invested shop heavily in the promise of using machines to offer better experiences to their customers, such as bots that can schedule the next beauty salon appointment or order a taxi, as well as apps that can offer product recommendations. During this process, they learned that Artificial Intelligence is not a strategy, but rather an intelligent tool that allows machines to interact with humans in a natural and contextual way.
" The trends expected for the new year confirm the centrality of Artificial Intelligence in the development of the business ecosystem and in defining the future of services and an increasingly smarter everyday life, as already seen in 2018. The new year will be crucial for the further evolution of AI, which will see greater awareness and attention from companies who want to concretely measure its results," said Thomas Hebner, Head of Product Innovation, Nuance Communications. "Starting from direct customer experience, Nuance is constantly committed to offering cutting-edge solutions to help companies remain competitive in the market by proactively addressing and anticipating new consumer needs."