Indicate the tone the blogger uses: distant or personal
Posted: Wed Jun 18, 2025 3:21 am
In addition to offering interesting content, a good company blog is also characterized by a high degree of user-friendliness. The reader must be able to easily find what he is looking for – for example via widgets – and it must be immediately clear what the blog is about. A blog must also offer sufficient interaction options. In the posts themselves, but also by mentioning email addresses and social media accounts.
Research design
What a good company blog should look like is therefore quite clearly formulated. My measuring instrument brother cell phone list served as an objective checklist, with which I could determine the quality of a blog point by point. Some example questions from the instrument:
Indicate whether the blogger challenges the reader to respond
Indicate whether the blog post has a current cause
Please indicate whether the following navigation options are available on the blog
In total I assessed the content of the blog posts on the basis of 20 points and the form and user-friendliness on the basis of 30 components. I examined 40 Dutch company blogs, with a distinction between 4 groups of 10 blogs.
Research design
What a good company blog should look like is therefore quite clearly formulated. My measuring instrument brother cell phone list served as an objective checklist, with which I could determine the quality of a blog point by point. Some example questions from the instrument:
Indicate whether the blogger challenges the reader to respond
Indicate whether the blog post has a current cause
Please indicate whether the following navigation options are available on the blog
In total I assessed the content of the blog posts on the basis of 20 points and the form and user-friendliness on the basis of 30 components. I examined 40 Dutch company blogs, with a distinction between 4 groups of 10 blogs.