How to implement popups without degrading the user experience?

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Popups are a double-edged sword. On the one hand, they grab attention and motivate visitors to take action. Popups have been proven to deliver great results. Toyota, for example, found that a popup triggered on the booking page increased sales by 50%. This is an impressive figure that clearly shows the potential of a well-designed popup. But on the other hand, popups can be annoying, detracting from the user experience. One study found that 50% of respondents rated popups as “very annoying” or “extremely annoying.”



This isn’t ideal when you want to build trust with visitors and move them through the sales funnel. After all, you don’t want to create friction or do anything that might turn off potential buyers.

So what to do? How do you create the right balance by using popups responsibly to increase engagement and conversions without irritating customers? Here we go!

Summary

1. Choose good timing
One of the first things to consider when adding popups is when to show them to visitors. Do you want them to appear the second someone lands on your ecommerce site? Do you want to wait until they scroll past a certain point on your site? Or do you want to wait a bit and use a timed popup to give them time to navigate your site? Here are some key greece whatsapp data questions you’ll want to ask yourself because timing is everything. What’s the best strategy to use? There’s no “perfect” answer. Many CRO experts caution against instantly bombarding visitors with popups the moment they land on your site. Visitors typically need a little time to orient themselves and get a feel for your site. Using this technique can come across as a bit too pushy. However, there are exceptions. Let's say you have a limited time promotion that is ending soon and you want to share it so visitors can take advantage of your offer.



In this case, an instant popup might make sense. Otherwise, we generally recommend using scroll popups that don’t appear until a visitor scrolls past a certain point. In a split-test experiment, a scroll-based trigger outperformed a time-based trigger by 61.83%.



Scrolling gives visitors enough time to get their bearings and get interested enough in your online store to care about what you’re offering. As for timed popups, these can be a bit tricky. You don’t want to scare visitors away too early, but you don’t want to wait so long that they’ve already left your site. If you decide to go this route, most experts recommend waiting 10 to 20 seconds. But to perfect it, it’s a good idea to look at your analytics to see the average length of a visit and base your timing on that. Recipe service Blue Apron does a good job of using timed popups.