Unlike traditional search engines that rely heavily on algorithms and paid advertisements
Posted: Thu Jan 02, 2025 9:06 am
Gen Z in Europe/North America who say they use search engines for brand and product discovery Source: From Search to Research % of Gen Z in Europe / North America who say they use social media for brand and product discovery Source: From Search to Research Reddit’s Role in Modern Content Discovery: What People Have to Say About It Reddit’s growing influence in the realm of online search and discovery can be attributed to its foundation of trustworthiness and community engagement.
Reddit provides a platform where content is driven by user interest and authenticity. For small business email list Gen Z, the appeal of Reddit lies in its ability to offer curated, personalized experiences that resonate with their values and interests. This generation values transparency and authenticity above all, making them particularly sensitive to the quality of information they encounter online.
Let’s take a look at some insights from the interviews presented in the recent survey conducted by Reddit, GWI and AmbassCo that we mentioned in the beginning: “…When you end up searching for something on the Internet, you’re filtering/searching through like 20 whole articles, blogs, whatever from random journalists who most likely might not have any experience in what you’re looking for…. But Reddit, you can see like that it’s real people.
Reddit provides a platform where content is driven by user interest and authenticity. For small business email list Gen Z, the appeal of Reddit lies in its ability to offer curated, personalized experiences that resonate with their values and interests. This generation values transparency and authenticity above all, making them particularly sensitive to the quality of information they encounter online.
Let’s take a look at some insights from the interviews presented in the recent survey conducted by Reddit, GWI and AmbassCo that we mentioned in the beginning: “…When you end up searching for something on the Internet, you’re filtering/searching through like 20 whole articles, blogs, whatever from random journalists who most likely might not have any experience in what you’re looking for…. But Reddit, you can see like that it’s real people.