[Interview] Fabrice Alizon – Founder of the SEO agency Pixalione
Posted: Thu Jan 02, 2025 9:05 am
We had the pleasure of interviewing Fabrice Alizon, the founder of Pixalione, an agency specializing in Search Marketing SEO, SEA and Data Analytics, renowned for its investments in innovation. Whether you are looking for an SEO agency or are simply interested in SEO, this interview will interest you.
Summary
Can you introduce yourself in a few words and describe the Pixalione agency?
My name is Fabrice Alizon. After a PhD at the Ecole Centrale Paris*, followed by 3 years of research in the United States, I created the company Pixalione with the ambition of having a more scientific approach to SEO. Pixalione is an agency specializing in Search Marketing SEO, SEA and Data Analytics. We have existed for 13 years now. The company has obtained the INNOVATIVE COMPANY label from BPI France and we are part of their EXCELLENCE NETWORK. We collaborate with experts from CNRS, ECP, ENPC, Universitat Politècnica de València. We work on e-commerce sites or showcase sites, for large groups, but also ETIs and SMEs, in order to increase their turnover or their generation of leads (contacts).
How do you differentiate yourself from other agencies?
Pixalione is unique in that we have developed a software suite for our three businesses (SEO, SEA and Data Analytics), MONETORING™, which has no equivalent on the global market. Our clients can therefore benefit from very concrete and rational recommendations, either through our consultants or directly via the platform, depending on the chosen formula (full service or rental and support).
We have the largest private Search Marketing lab in France and probably one of the largest in Europe, with more than 10 researchers today (doctors and research engineers).
We pay particular attention to the quality of our support, with seasoned consultants and managers with extensive experience in Search Marketing. Every Friday, Pixalione consultants follow a one-hour training course spain whatsapp lead in their field, in order to stay up to date with the latest developments.
Can you describe the typical mission at Pixalione?
We have two types of missions:
The client wishes to internalize the SEO function, in which case they rent our software solution and we support them on the implementation and strategy part.
The client wishes to outsource all or part of their SEO and we can therefore carry out all SEO tasks: we can make the necessary technical corrections; our editorial department can optimize or write content; we carry out Netlinking optimization campaigns; we can even intervene directly on the site's CMS to make optimizations directly.
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Semrush is the most complete SEO tool on the market: keyword research, link building, position tracking, competitor analysis...
I take advantage of the offer
You have a very good reputation in R&D, applications regularly come out of your labs. Can you tell us about them?
R&D is entirely carried out in France, while development is carried out by our sister company based in Bangkok (in which we hold 100% of the shares).
Our researchers work, each in their own specialty, on our three SEO , SEA and Web Analytics professions. While SEO has long represented the bulk of our R&D investments, things have rebalanced in recent years. We work on artificial intelligence, automatic language processing, auction and game theory mainly for the SEA part. Each of our researchers has their own specialty in AI, IT, or NLP: they all come from very good European or Maghreb universities (we are lucky to have 8 nationalities in R&D, which is a great asset).
Summary
Can you introduce yourself in a few words and describe the Pixalione agency?
My name is Fabrice Alizon. After a PhD at the Ecole Centrale Paris*, followed by 3 years of research in the United States, I created the company Pixalione with the ambition of having a more scientific approach to SEO. Pixalione is an agency specializing in Search Marketing SEO, SEA and Data Analytics. We have existed for 13 years now. The company has obtained the INNOVATIVE COMPANY label from BPI France and we are part of their EXCELLENCE NETWORK. We collaborate with experts from CNRS, ECP, ENPC, Universitat Politècnica de València. We work on e-commerce sites or showcase sites, for large groups, but also ETIs and SMEs, in order to increase their turnover or their generation of leads (contacts).
How do you differentiate yourself from other agencies?
Pixalione is unique in that we have developed a software suite for our three businesses (SEO, SEA and Data Analytics), MONETORING™, which has no equivalent on the global market. Our clients can therefore benefit from very concrete and rational recommendations, either through our consultants or directly via the platform, depending on the chosen formula (full service or rental and support).
We have the largest private Search Marketing lab in France and probably one of the largest in Europe, with more than 10 researchers today (doctors and research engineers).
We pay particular attention to the quality of our support, with seasoned consultants and managers with extensive experience in Search Marketing. Every Friday, Pixalione consultants follow a one-hour training course spain whatsapp lead in their field, in order to stay up to date with the latest developments.
Can you describe the typical mission at Pixalione?
We have two types of missions:
The client wishes to internalize the SEO function, in which case they rent our software solution and we support them on the implementation and strategy part.
The client wishes to outsource all or part of their SEO and we can therefore carry out all SEO tasks: we can make the necessary technical corrections; our editorial department can optimize or write content; we carry out Netlinking optimization campaigns; we can even intervene directly on the site's CMS to make optimizations directly.
semrush-logo
Free 14-day PRO trial
Semrush is the most complete SEO tool on the market: keyword research, link building, position tracking, competitor analysis...
I take advantage of the offer
You have a very good reputation in R&D, applications regularly come out of your labs. Can you tell us about them?
R&D is entirely carried out in France, while development is carried out by our sister company based in Bangkok (in which we hold 100% of the shares).
Our researchers work, each in their own specialty, on our three SEO , SEA and Web Analytics professions. While SEO has long represented the bulk of our R&D investments, things have rebalanced in recent years. We work on artificial intelligence, automatic language processing, auction and game theory mainly for the SEA part. Each of our researchers has their own specialty in AI, IT, or NLP: they all come from very good European or Maghreb universities (we are lucky to have 8 nationalities in R&D, which is a great asset).