Is your Facebook reach declining? Here's how to fix it
Posted: Sat Dec 28, 2024 10:47 am
There has been a lot of talk about the downfall of Facebook. Social media managers began to comment that young people were flocking to other social networks such as Instagram.
Facebook marketing is useless, they exclaimed. Invest your money elsewhere, they suggested.
But the truth is that Facebook isn’t dead. With over 2.9 billion monthly active users, Facebook remains a vital platform for digital marketing. In fact, it’s killing the competition and should be featured prominently in your social media plan .
Last year, it “grew only 18%,” consolidating its privileged place among the rest of the social platforms. Combine the success of its revenue with the fact that people still spend up to an hour a day – if not more – on the platform, and this estonia telegram data lead us to think that it should be easy to engage our followers, grow our audience and build a strong customer base. In fact, many wonder how to get Facebook likes fast. But the reality is different.
There’s a problem, as Facebook continues to grow in popularity, so does the volume of content being posted on the network. And, as more content is added, Facebook steps up its force to filter out irrelevant content and deliver the best user experience possible. That, in turn, means that your ability to reach your followers is becoming more and more difficult. In fact, one day you will likely not reach your followers at all. However, until that day comes, there are still steps you can take to connect with the fans you’ve worked so hard to attract and retain. Before we dive into these steps, let’s look at why your Facebook engagement is declining.
public
Content
Why do my Facebook posts have few views?
How to improve the reach of your Facebook posts?
Guide your users to mark you as “See First”
The Content
Use Facebook tools
Work towards a better customer experience
Post with multiple images
Create video content
To achieve this, keep in mind that:
Why does Facebook limit my posts?
The change in the algorithm
Content that doesn't engage
The influence of trends
Community maintenance
Adaptation and constant learning
Advanced steps to increase reach
10 Strategies to Increase Reach on Facebook
There is life beyond the reach of Facebook
FAQs about Facebook
Lorenzo Gonzalez, Digital Marketing Consultant
List of posts:
Why do my Facebook posts have few views?
Too many people and too much content limit reach on Facebook
The problem is that Facebook has made algorithmic changes that are good for its users and not so good for brands. The key is that they are looking to filter posts so that users only see the ones that are good and relevant, and don’t, for example, give in to a brand’s commercial content. That said, Facebook does everything it can to hide that type of content. Of course, sponsored posts (or ads) get the help they need to reach their audience. However, as an organic post this is no longer possible.
To play like a pro, you need to know the rules. That means understanding Facebook’s algorithm. Years ago, this algorithm was called EdgeRank, and it assigned point values to different types of posts based on a variety of criteria. Facebook tallied up the points and determined which posts were worthy of being shown to your followers (or not).
The simplicity of this algorithm was its downfall: it was very easy to game the system. Today’s algorithm has become even bigger and more robust; but it still operates on this same line of machine learning, which means the solution to keeping up is the same: compromise.
Algorithm
Advertising creativity
How to improve the reach of your Facebook posts?
Let's look at a series of recommendations that we can use to maintain or increase our relevance in the new Facebook algorithm .
Guide your users to mark you as “See First”
You can post a post encouraging users to mark you as “See First” if they like your posts. This way, they won’t miss anything you post. You can even include an image explaining that they should go to your fan page, click “Follow” at the top, and then choose “See First.”
Facebook
The Content
Quality is becoming more and more important
We have to take into account that our initial content will reach only a few people, so those few people have to interact no matter what, or our content will die and no one else will see it.
More quality and less quantity: optimizing each post
Facebook's algorithm emphasizes quality vs. quantity. Facebook "learns" from our posts and the reaction they provoke. This means that if our post today hasn't mattered to anyone, the one we publish tomorrow will start from an even less favorable position. We must publish valuable content.
Comments are the new likes.
Within this Facebook conversion, comments are going to be an important measure, because a comment implies much more involvement than a like. Create conversation with your users . Now, we must look for more complex topics that generate different opinions among our audience.
Get your users to like and share, but without asking for it
This may seem impossible, but it isn't. There are contents that generate more engagement in users. Some tips to increase the shares of your posts are: mention influencers in your sector (who could share it when they see it), publish at the best time according to your users, use short and powerful phrases, or use eye-catching images.
Have a good quality website
Facebook wants to curate content for its users. This means that it wants to offer them the best content created by other users and brands. It is important to have a healthy website , without showing signs of spam or poor content. In addition, we must take special care that the loading time of our blog is not slow and that our bounce rates are low.
Facebook marketing is useless, they exclaimed. Invest your money elsewhere, they suggested.
But the truth is that Facebook isn’t dead. With over 2.9 billion monthly active users, Facebook remains a vital platform for digital marketing. In fact, it’s killing the competition and should be featured prominently in your social media plan .
Last year, it “grew only 18%,” consolidating its privileged place among the rest of the social platforms. Combine the success of its revenue with the fact that people still spend up to an hour a day – if not more – on the platform, and this estonia telegram data lead us to think that it should be easy to engage our followers, grow our audience and build a strong customer base. In fact, many wonder how to get Facebook likes fast. But the reality is different.
There’s a problem, as Facebook continues to grow in popularity, so does the volume of content being posted on the network. And, as more content is added, Facebook steps up its force to filter out irrelevant content and deliver the best user experience possible. That, in turn, means that your ability to reach your followers is becoming more and more difficult. In fact, one day you will likely not reach your followers at all. However, until that day comes, there are still steps you can take to connect with the fans you’ve worked so hard to attract and retain. Before we dive into these steps, let’s look at why your Facebook engagement is declining.
public
Content
Why do my Facebook posts have few views?
How to improve the reach of your Facebook posts?
Guide your users to mark you as “See First”
The Content
Use Facebook tools
Work towards a better customer experience
Post with multiple images
Create video content
To achieve this, keep in mind that:
Why does Facebook limit my posts?
The change in the algorithm
Content that doesn't engage
The influence of trends
Community maintenance
Adaptation and constant learning
Advanced steps to increase reach
10 Strategies to Increase Reach on Facebook
There is life beyond the reach of Facebook
FAQs about Facebook
Lorenzo Gonzalez, Digital Marketing Consultant
List of posts:
Why do my Facebook posts have few views?
Too many people and too much content limit reach on Facebook
The problem is that Facebook has made algorithmic changes that are good for its users and not so good for brands. The key is that they are looking to filter posts so that users only see the ones that are good and relevant, and don’t, for example, give in to a brand’s commercial content. That said, Facebook does everything it can to hide that type of content. Of course, sponsored posts (or ads) get the help they need to reach their audience. However, as an organic post this is no longer possible.
To play like a pro, you need to know the rules. That means understanding Facebook’s algorithm. Years ago, this algorithm was called EdgeRank, and it assigned point values to different types of posts based on a variety of criteria. Facebook tallied up the points and determined which posts were worthy of being shown to your followers (or not).
The simplicity of this algorithm was its downfall: it was very easy to game the system. Today’s algorithm has become even bigger and more robust; but it still operates on this same line of machine learning, which means the solution to keeping up is the same: compromise.
Algorithm
Advertising creativity
How to improve the reach of your Facebook posts?
Let's look at a series of recommendations that we can use to maintain or increase our relevance in the new Facebook algorithm .
Guide your users to mark you as “See First”
You can post a post encouraging users to mark you as “See First” if they like your posts. This way, they won’t miss anything you post. You can even include an image explaining that they should go to your fan page, click “Follow” at the top, and then choose “See First.”
The Content
Quality is becoming more and more important
We have to take into account that our initial content will reach only a few people, so those few people have to interact no matter what, or our content will die and no one else will see it.
More quality and less quantity: optimizing each post
Facebook's algorithm emphasizes quality vs. quantity. Facebook "learns" from our posts and the reaction they provoke. This means that if our post today hasn't mattered to anyone, the one we publish tomorrow will start from an even less favorable position. We must publish valuable content.
Comments are the new likes.
Within this Facebook conversion, comments are going to be an important measure, because a comment implies much more involvement than a like. Create conversation with your users . Now, we must look for more complex topics that generate different opinions among our audience.
Get your users to like and share, but without asking for it
This may seem impossible, but it isn't. There are contents that generate more engagement in users. Some tips to increase the shares of your posts are: mention influencers in your sector (who could share it when they see it), publish at the best time according to your users, use short and powerful phrases, or use eye-catching images.
Have a good quality website
Facebook wants to curate content for its users. This means that it wants to offer them the best content created by other users and brands. It is important to have a healthy website , without showing signs of spam or poor content. In addition, we must take special care that the loading time of our blog is not slow and that our bounce rates are low.