So I'm going to link in the transcript for

[bhasan01854]

I know a lot of people are like, "Well, not all the fields are required. Look at this huge form that we have, but only 6 fields of the 18 are required." That's still not a great experience. We've had forms for a long time now. Not a lot of people still know that the little star means required. They think they have to fill everything out. It seems intimidating. They walk away.


I think it's pretty well-accepted knowledge by now, but I also think a lot of people are like, "Oh, but we have to have this big form for reasons." So what you want to know is how people are engaging with that form. costa rica phone number database Again, in Google Tag Manager, there is a piece of JavaScript you can run that will record when people enter a form field and then did they fill it out or did they skip it, as in they just clicked into it and they clicked out of it.


this to a JavaScript recipe, made by the company Bounteous, that you can put into Google Tag Manager to record this information. I find it really useful, particularly when you're in that situation where you're saying to a client or your team, "I think we have too many fields in this form." They're like, "No, everybody uses them." You're like, "Do they?" Now you'll know through this engagement trigger.