It also improves the user experience
Posted: Sat Dec 28, 2024 9:20 am
I also learn about the history of the industry and any questions that pop into my head as I read, I jot down and use them in my content strategies. If I’m asking the question, chances are someone else is too. This not only puts me ahead of the game when it comes to content strategy creation, it cuts down on research time when I'm tackling a writing task and improves the way I interact with my clients.
And I also know from experience what will take the piece up another notch. Perhaps the headers aren’t optimized or the piece has excellent bones but the copy is just a bit cringy — we all remember adding .gifs into our content whenever possible to make ourselves look “cool” and “with it” (and the fact that I just said “cool” and “with it” shows I'm not). But the point is, I get a good canada phone number database sense of how to make things perform better by reading everything.
Add any quick wins to your strategy and grab that low-hanging fruit. Brunette woman in pink top winking at diner counter. 3. Internal linking optimization I love internal links. I love internal links more than I love backlinks. And while I agree that not every piece should be linking to an end-of-the-funnel page, I do think that content audits are an excellent opportunity to connect newer pieces with older pieces for better overall synergy.
Summary I know exactly what you’re thinking. That's a lot of work to do for every single client. But I truly believe that it’s worth the effort. Not only will you be able to ensure your content stays fresh, relevant, and has more chance of performing well, but you will be saving time (and your client’s money) by not creating content that your audience isn’t interested in. Just three examples of how really getting to know your web content can fuel your performance before I wrap up: During one client audit, I noticed that there was a lot of similar content but from a slightly different angle each time.
And I also know from experience what will take the piece up another notch. Perhaps the headers aren’t optimized or the piece has excellent bones but the copy is just a bit cringy — we all remember adding .gifs into our content whenever possible to make ourselves look “cool” and “with it” (and the fact that I just said “cool” and “with it” shows I'm not). But the point is, I get a good canada phone number database sense of how to make things perform better by reading everything.
Add any quick wins to your strategy and grab that low-hanging fruit. Brunette woman in pink top winking at diner counter. 3. Internal linking optimization I love internal links. I love internal links more than I love backlinks. And while I agree that not every piece should be linking to an end-of-the-funnel page, I do think that content audits are an excellent opportunity to connect newer pieces with older pieces for better overall synergy.
Summary I know exactly what you’re thinking. That's a lot of work to do for every single client. But I truly believe that it’s worth the effort. Not only will you be able to ensure your content stays fresh, relevant, and has more chance of performing well, but you will be saving time (and your client’s money) by not creating content that your audience isn’t interested in. Just three examples of how really getting to know your web content can fuel your performance before I wrap up: During one client audit, I noticed that there was a lot of similar content but from a slightly different angle each time.