Especially if there are tools that can automate the lead generation process from your website. When lead feeds can be created and monitored by salespeople alone, it will release time for marketing people to concentrate more on driving traffic and qualifying leads from other sources." Reduced costs of retention Once you’ve closed the deal, keep monetizing the existing relationship. The probability of selling to an existing customer is 60-70 percent (according to this study), whereas the chances of selling to a new prospect are 5-20 percent.
Clearly, selling more to current customers is more valuable. Tracking website visitors helps you understand what your existing customers are doing on your site, which puts you in a much better position to up-sell, ecuador email list cross-sell, and tailor offers to current customers. Long-term benefits of Leadfeeder The long-term benefits are more difficult to put in tangible numbers (and you’re proabably over my formulas (emoji)). But, here are a few benefits of Leadfeeder you might not have noticed:
We have a whole guide devoted to how to achieve this with Leadfeeder. Have a look. Keep track of which investors are silently checking you out. This might be your upper management’s dream-come-true and the payback can be enormous. Measure how well SEM and other campaigns attract relevant leads. Want to quickly see how your paid ads and other marketing efforts generate relevant leads? Create a custom feed with filter “Source / Medium” = Google / cpc”.