What’s so special about this method? It’s brave, bold, and rare. More importantly, you don’t have to convince the customer she should be interested in your product niche, and she’s already tried your competitor and was left unhappy, obviously looking for an alternative. The hottest lead! 3. Find industry micro-influencers To use social media for lead generation you often have to earn a reputation. In the eyes of social media, you have to be an expert in your field like Rand Fishkin, a founder of Moz, is the obvious SEO expert and Neil Patel, a founder of different digital marketing tools, is the go-to expert for digital marketing.
their stuff by sharing and promoting their content. This isn’t something every marketer can do. Building a personal brand reputation requires a plethora of resources and takes forever. What every marketer can do, estonia email list however, is find influencers who already exist in their niche and collaborate with them. When people hear “influencer” they usually imagine someone big. Marie Kondo.
Jamie Oliver. All of the Kardashian-Jenner family. But influencers come in all sizes and forms. Often, you find micro-influencers with a couple of thousands of loyal followers, and they end up being very effective for the brand. Here’s an example of a micro-influencer in statistics and all it incorporates. influencer marketing tools Andy Field has around 20 thousand followers, which is perfect for growing brand awareness about your product if it has anything to do with statistics.