5. 52 seconds. That’s the average time a reader
Posted: Sat Dec 28, 2024 5:18 am
5. 52 seconds. That’s the average time a reader spends reading a blog post. (Klipfolio)
I know what you’re thinking—only 52 seconds?! That’s abysmally low, especially considering that most blog posts weigh in at well over 1,000 words (and content that ranks higher on Google is often a good deal longer).
Don’t let this blogging statistic scare you though, as there are many things you can do as a blogger to simultaneously increase the amount of time readers spend on your articles while also writing stronger blog posts (or even guest blogging to get backlinks) that provide more value to those readers.
To increase the time people spend on your blog posts:
Add as much value into a blog post as possible. People don’t read blog posts afghanistan telemarketing data for entertainment—they read to find a solution to a particular problem.
Create skim-friendly content. In other words, break up your text into easily digestible chunks and use bullet points in your content formatting (like these lists).
Utilize a combination of written content, images, embedded video content and audio to keep readers engaged (and appeal to the learning styles of more people).
6. Blog posts that feature an image every 75-100 words get 2X more shares than those without. (HubSpot)
There’s a strong case to be made for including a lot of visuals throughout your blog posts. Don’t limit yourself to just stock photography though—consider creating custom images, graphics, icons and infographics that can entertain your blog readers visually.
7. There are approximately 600 million blogs in the world in 2023. (Internet Live Stats)
Believe it or not, the number of blogs (and number of bloggers) grows significantly every day. While the vast majority of blogs run on blogging platforms like WordPress and Ghost, there are still a lot of free blog sites like Tumblr, Wix, Weebly, Medium, LinkedIn and Blogger that are popular with bloggers in different areas of the world.
8. On average, about 3.2 million new blog posts are published every day. (Internet Live Stats)
9. An overwhelming 77% of Internet users regularly read blog posts. (Impact)
A casual look at the number of blog posts being published in a single month shows just how competitive blogging is becoming—and if you’re wondering, do people still read blogs? the answer is a resounding yes. Pro tip: To boost your blog traffic and domain authority in the early days, pitch guest posts to other blogs in your industry that already have the readers you want to reach (in the blogging industry, guest blogging is a common, established practice).
I know what you’re thinking—only 52 seconds?! That’s abysmally low, especially considering that most blog posts weigh in at well over 1,000 words (and content that ranks higher on Google is often a good deal longer).
Don’t let this blogging statistic scare you though, as there are many things you can do as a blogger to simultaneously increase the amount of time readers spend on your articles while also writing stronger blog posts (or even guest blogging to get backlinks) that provide more value to those readers.
To increase the time people spend on your blog posts:
Add as much value into a blog post as possible. People don’t read blog posts afghanistan telemarketing data for entertainment—they read to find a solution to a particular problem.
Create skim-friendly content. In other words, break up your text into easily digestible chunks and use bullet points in your content formatting (like these lists).
Utilize a combination of written content, images, embedded video content and audio to keep readers engaged (and appeal to the learning styles of more people).
6. Blog posts that feature an image every 75-100 words get 2X more shares than those without. (HubSpot)
There’s a strong case to be made for including a lot of visuals throughout your blog posts. Don’t limit yourself to just stock photography though—consider creating custom images, graphics, icons and infographics that can entertain your blog readers visually.
7. There are approximately 600 million blogs in the world in 2023. (Internet Live Stats)
Believe it or not, the number of blogs (and number of bloggers) grows significantly every day. While the vast majority of blogs run on blogging platforms like WordPress and Ghost, there are still a lot of free blog sites like Tumblr, Wix, Weebly, Medium, LinkedIn and Blogger that are popular with bloggers in different areas of the world.
8. On average, about 3.2 million new blog posts are published every day. (Internet Live Stats)
9. An overwhelming 77% of Internet users regularly read blog posts. (Impact)
A casual look at the number of blog posts being published in a single month shows just how competitive blogging is becoming—and if you’re wondering, do people still read blogs? the answer is a resounding yes. Pro tip: To boost your blog traffic and domain authority in the early days, pitch guest posts to other blogs in your industry that already have the readers you want to reach (in the blogging industry, guest blogging is a common, established practice).