It can be really exciting when you're thinking

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On-page content can also really easily become outdated. If you had some valuable traffic being sent to your website from other sites that were linking to you externally, if your site changes, then those links could become outdated, or they might just choose to remove them and you wouldn't even notice. If you have to go through something like an entire site migration or a restructuring of your internal architecture, those results can be disastrous if you don't pay attention to the important SEO concerns that are at play there.


So if you were ever considering hiring an in-house SEO or an agency, it's probably because you knew that you didn't have time to pay attention to that kind of routine maintenance on your own. So the odds are that if you don't make the armenia phone number database commitment to that investment and get someone in there to help you, your site is going to suffer. Final thoughts So the most important caveat in all of this, to remind yourself or to convey to your managers, is that SEO, of course, takes time.


about dollars and projecting those profits to get excited about the potential results. But remember that in our example earlier it took time for Chelsea to do the work that was necessary to improve those pages that she was working on. Then it took even more time for Google to do its job and for that work to actually affect those SERP rankings and the click-through rate as a result.