When your leadership and staff authentically
Posted: Sat Dec 28, 2024 4:02 am
It speaks to the remarkable resilience of the human spirit that, even in the midst of crisis, many of your customers are continuing to actively advocate for solutions to local, national, and global problems. Every part of the world is now being impacted by Climate Change, for example, and I’ve watched with admiration for the past several years how Irish media is making the transition via print, radio, television, and online marketing to promote more sustainable holidays. Meanwhile, Sweden has opened the world’s first second-hand mall, Peru is answering the 75% increase in searches for sustainable clothing by leading the fight against fast fashion, and France has outlawed planned obsolescence and is fining companies which design products intended to break.
The US is also part of the 71% increase in searches for green goods over the past five argentina phone number database years, and if your local business has made the commitment to being part of the essential change to protect the planet, what you publish about your activities can help you and your customers make the journey together. For other customers, lived experience and allyship could be making other issues top of mind. Racial and gender equity, human or animal rights, localism, LGBTQ+ advocacy, the cure of disease, support for elders, the differently-abled, children, or the chronically ill could all be worthy causes of great importance to community members.
share a commitment to progress on issues that matter most, businesses have a role to play in the ongoing work and a story to tell that will have meaning to customers. Your website, Google Posts, social profiles, local or national media, and industry publications are all excellent places to shine a light on your activism, advocacy, sponsorship, and philanthropy. The core goal of such work should be to move important causes forward by showing businesses can be part of necessary change.
The US is also part of the 71% increase in searches for green goods over the past five argentina phone number database years, and if your local business has made the commitment to being part of the essential change to protect the planet, what you publish about your activities can help you and your customers make the journey together. For other customers, lived experience and allyship could be making other issues top of mind. Racial and gender equity, human or animal rights, localism, LGBTQ+ advocacy, the cure of disease, support for elders, the differently-abled, children, or the chronically ill could all be worthy causes of great importance to community members.
share a commitment to progress on issues that matter most, businesses have a role to play in the ongoing work and a story to tell that will have meaning to customers. Your website, Google Posts, social profiles, local or national media, and industry publications are all excellent places to shine a light on your activism, advocacy, sponsorship, and philanthropy. The core goal of such work should be to move important causes forward by showing businesses can be part of necessary change.