You see the company website may contain all sorts of information

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Liton920@
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You see the company website may contain all sorts of information

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Zendesk, for instance, uses infographics to drive traffic to their “Happy Customers, Happy Bottom Line” ebook. Case studies Case studies feature compelling stories that illustrate the exact ways your company has helped its customers. Basically, they offer proof of success, showing potential clients how you handled similar projectsabout your solutions and services, but only case studies tell a detailed story of how you approached a specific problem in a specific industry or using specific resources.


But though it may feel like the case study is about you, it’s important to actually make it about the customer and the value your company has brought them. Webinars Webinars do a great job of positioning your brand as a guatemala business email database thought leader. They also stand out from impersonal forms of content. Unlike videos and ebooks, webinars allow you to interact with your audience and earn their trust, all while showing off your subject matter expertise.


You can attract viewers by partnering up with brands or influencers who have a significant following in your niche. For instance, Kissmetrics worked with Trevor Owens, an author and founder of QuickMVP and Lean Startup Machine, to promote their webinar that taught people how to “start lean.” Email marketing Though it kind of seems outdated now, I wouldn’t recommend discarding email marketing just yet. It’s still there, it still works, the messages just have to be engaging and valuable enough to make people click.
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