If everyone follows the same strategies, no one wins. Sometimes best practices don't fit your goals or branding. Here are examples of top lead gen landing pages that follow best practices—and a few that don't. Hootsuite Hootsuite is a popular social media managing app for scheduling social posts on multiple platforms and tracking social engagement. This landing page shows up in search results for "best social media scheduling app.
" Hootsuite for lead generation landing pages There are several notable strategies at play here—first, the number of CTAs. In just this above-the-fold section there are THREE CTAs to try their platform. Their goal isgreece business email database to get users to sign up for a trial and then, hopefully, convert once they've tried it. The image is also on the left, not the right, which is different. (Most landing pages tend to put the image on the right.
) They also showcase their dashboard, so users can see how it looks. There's also only one link that isn't a CTA, which they use to promote the addition of TikTok to their platform. There is no navigation bar, no clutter; it's short and to the point. Workato Workato is a workflow automation platform. This landing page is for a campaign targeting "marketing automation." You'll notice they don't use any images at all and keep the navigation bar.