7th Digital Marketing Myth
Posted: Tue Apr 22, 2025 3:41 am
There is a magic formula that is capable of optimizing any and all types of strategies, ensuring a high CRO
CRO, or Conversion Rate Optimization in short, is not a list of best practices that you just need to follow to be successful.
It is important to test new strategies spain mobile database tactical actions, but it is also necessary to plan the experiments and know exactly which points and KPIs (key performance points) will be analyzed in order to effectively apply the optimizations.
8th Big Myth about Digital Marketing
“Email marketing is dead” or
“nobody reads email anymore”
These phrases are two big myths… think about this question , everyone has an email. When it’s not personal, it’s professional. You need an email to make online purchases, to register and receive ebooks and even to create a Facebook account, people need an email. So why believe that people don’t use emails anymore?
It is also a mistake to think that email marketing only has the objective of selling. It is undeniable that email marketing is a powerful sales channel, and can even present a ROI (return on investment) higher than even investments in paid media if it is well worked strategically.
However, for companies that have more complex sales, with more processes, email is a great and powerful tool for building relationships and nurturing leads.
CRO, or Conversion Rate Optimization in short, is not a list of best practices that you just need to follow to be successful.
It is important to test new strategies spain mobile database tactical actions, but it is also necessary to plan the experiments and know exactly which points and KPIs (key performance points) will be analyzed in order to effectively apply the optimizations.
8th Big Myth about Digital Marketing
“Email marketing is dead” or
“nobody reads email anymore”
These phrases are two big myths… think about this question , everyone has an email. When it’s not personal, it’s professional. You need an email to make online purchases, to register and receive ebooks and even to create a Facebook account, people need an email. So why believe that people don’t use emails anymore?
It is also a mistake to think that email marketing only has the objective of selling. It is undeniable that email marketing is a powerful sales channel, and can even present a ROI (return on investment) higher than even investments in paid media if it is well worked strategically.
However, for companies that have more complex sales, with more processes, email is a great and powerful tool for building relationships and nurturing leads.