What are social ads for?
Posted: Mon Apr 21, 2025 10:27 am
As mentioned, in an environment with countless users and information, investing in paid ads to stand out is a good strategy to attract consumers' attention and increase the chances of conversion. But in addition, the ad must be correctly formulated to reach the right audience at the right time.
After all, remember that, as the name suggests, social networks were made for socializing, and still have a strong netherlands mobile database of people interested in checking out posts from friends and family, as well as finding entertainment.
On the other hand, a considerable portion of people follow brands and like to follow them in these spaces, as shown by research carried out by Opinion Box. Thus, companies act as "intruders" in these spaces and, therefore, must know how to behave in order to be well received by users.
This is reflected in visits to the official page, from an ad published by Facebook Ads , for example, or when contacting a brand's chat to ask questions. Actions like these signal that the public considers the ad relevant and was reached by it, instead of being ignored or having upset the customer, who can act by blocking your ads.
Causing a negative impact on the customer, due to not having access to segmentation and personalization strategies that social ads enable, tends to be more common in organic actions. Therefore, ads should be adopted in addition to them.
How important are social ads?
As you can see, if social ads strategies are applied correctly, a company has a better chance of being accurate and positively reaching the target audience, which can lead people to become customers, subsequently, make them loyal and increase the number of lovers and advocates of a brand.
Otherwise, by opting only for organic actions, especially in a highly competitive context — even personal profiles and companies from completely different segments are considered competitors, as they compete for the user's attention — in the digital environment, what you invest may not have the desired return or in the expected time.
Keep in mind that, according to Microsoft research, the human attention span is eight seconds. If you can't quickly attract users through personalized communication that is tailored to the interests of your target audience, you may not even get another chance.
After all, the algorithms of the main social networks favor the appearance of posts from profiles that people engage with, since this is a sign of interest. The inability to attract attention decreases your chances of appearing frequently on the user's timeline organically. So, there's nothing better than counting on a little extra help from paid ads.
After all, remember that, as the name suggests, social networks were made for socializing, and still have a strong netherlands mobile database of people interested in checking out posts from friends and family, as well as finding entertainment.
On the other hand, a considerable portion of people follow brands and like to follow them in these spaces, as shown by research carried out by Opinion Box. Thus, companies act as "intruders" in these spaces and, therefore, must know how to behave in order to be well received by users.
This is reflected in visits to the official page, from an ad published by Facebook Ads , for example, or when contacting a brand's chat to ask questions. Actions like these signal that the public considers the ad relevant and was reached by it, instead of being ignored or having upset the customer, who can act by blocking your ads.
Causing a negative impact on the customer, due to not having access to segmentation and personalization strategies that social ads enable, tends to be more common in organic actions. Therefore, ads should be adopted in addition to them.
How important are social ads?
As you can see, if social ads strategies are applied correctly, a company has a better chance of being accurate and positively reaching the target audience, which can lead people to become customers, subsequently, make them loyal and increase the number of lovers and advocates of a brand.
Otherwise, by opting only for organic actions, especially in a highly competitive context — even personal profiles and companies from completely different segments are considered competitors, as they compete for the user's attention — in the digital environment, what you invest may not have the desired return or in the expected time.
Keep in mind that, according to Microsoft research, the human attention span is eight seconds. If you can't quickly attract users through personalized communication that is tailored to the interests of your target audience, you may not even get another chance.
After all, the algorithms of the main social networks favor the appearance of posts from profiles that people engage with, since this is a sign of interest. The inability to attract attention decreases your chances of appearing frequently on the user's timeline organically. So, there's nothing better than counting on a little extra help from paid ads.