Decrease in churn rate

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Churn rate is the percentage of customers who abandon a brand in a specific period. To analyze this, a comparison is made between the number of consumers initially and at the end of the period evaluated. This can also be interpreted as the customer abandonment rate.

As you may have noticed, lead scoring helps austria mobile database develop approaches that are appropriate to your leads’ needs. This makes it harder to make mistakes in your strategies to the point that they might cause your audience to drop out.

Furthermore, this technique also helps to understand which people are most aligned with the products and services offered by the brand. Consequently, it is possible to target this audience and even use them as a reference point to gather feedback and make adjustments, if necessary.