The days of static, stale content are over. 81% of marketers firmly believe that interactive content captures readers' attention. That's because interactive content provides real-time answers to your customers ' most pressing questions and provides personalized recommendations and suggestions. As a result, 70% more conversions than passive content become possible. Talk about impact!
Wow, we've come a long way. As a reward for getting this far, here are two different lead nurturing emails: the bad kind and the good kind.
I hope this helps you understand the difference between a lead nurturing strategy that will get your business off the ground versus one that will move the business forward .
Examples of Lead Nurturing Emails
Sample Email
The Wrong Kind of Interactive Prospecting Email – The Linking CTA Email
While this email has many positive points, it isn't necessarily the best rcs data malaysia example of an interactive lead nurturing email.
A simple subject line is enough to intrigue prospects and can generate a high open rate. However, while simple CTAs like this are effective for simple, price-based email campaigns, they don't yield much results in B2B campaigns with diverse audiences and decision stages.
The Right Type of Interactive Loyalty Email – Interactive Abandoned Cart Email
People are too busy to revisit products they didn't end up purchasing. So how do you get them to click the checkout button?
It can be very beneficial to send them a questionnaire recommending the right product for them. People like to feel unique and recognized for their individuality.