HOW TO PUT PHYGITAL INTO PRACTICE?

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Here are some tips for implementing Phygital in your company efficiently.

KNOW YOUR MARKET NICHE WELL
Knowing consumer profiles, that is, their characteristics, habits and desires, is essential to making the Phygital journey lithuania mobile database efficient.

Conduct research, ask for feedback, and study reviews to improve the experience on a daily basis. This way, you will gradually absorb the essence of your niche, increasing the public's interest in your company.

Finally, it is worth mentioning the importance of the sales team and the digital marketing team working together.

Even if a large part of your audience uses the physical and virtual environments in an integrated way, there are those who are more adept at online or offline, and some preferences are different. Therefore, think globally, but prioritize the purchasing characteristics of each profile.

KNOW WHAT YOUR PUBLIC NEEDS
The integrated sales journey across the physical and digital environment only works when you put the customer journey first. Therefore, when defining your activities, make the following assessments:

the main demands and needs of your market niche;
the stages of the commercial experience that need investment and improvement;
the most used contact channels to start and continue the commercial journey.
Evaluating this information will provide relevant insights that help define the best marketing strategies and increase the chances of exceeding customer expectations.