What are typical errors that result from this incorrect data?

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The possible errors and consequences are numerous and, as mentioned above, can even lead to lasting damage. It starts, for example, with the question of where the many users who make it to your website actually come from. One of the most important insights you can gain from using Google Analytics is where visitors to your website come from.

Are they being brought here by advertising? By a specific search term? Or was it a link from a vietnam phone number data partner site? Incorrect data confuses visitors and ultimately ensures that no one can say with certainty where the visitors actually came from. This could also lead to incorrect investments in affiliate marketing or online advertising.


It's also typical for this to lead to false assessments of the quality of your own content. If the bounce rate is down to 10 percent even though you've only changed one paragraph, it's probably time to take a more critical look at your Google Analytics data. Assessing content is an important part of analytics these days. Incorrect data can sometimes result in content being worse than it should be, and real visitors aren't as likely to engage with the website as Google's program predicts.

The classic, of course, is the number that the marketing team particularly likes to brag about. Even a small change to the front page resulted in the number of visitors doubling. Doubled! Well, in the end, it was probably less about the small change on the homepage than about the fact that there were suddenly two tracking codes on the page because someone didn't work very carefully. That could end up being extremely embarrassing for everyone involved.