But here you need to understand that PR is also about promotion without a budget. Use agendas, use unusual products or services in your company, invite unusual clients, create a buzz around yourself, etc. PR is about non-standard approaches to promotion: add creativity, follow the latest news and everything will work out.
Good PR can be done without a budget. You need to be creative for that
There are several factors that help to effectively peru mobile phone number list promote a salon with PR. First, you must clearly understand who your target audience is. Second, the communication channels must fully correspond to this audience. If you use channels that are in demand only by your audience, promoting the salon and attracting new clients becomes more effective even with the smallest budget.
Mistake #3: The beauty salon has nothing to publish in the media
Information about beauty salons is easy to find in a search, and can also be easily found in social networks or contextual advertising. As a rule, for something more, such as publications in the media, there are not enough resources, often there may not be enough knowledge about what editorial rules exist and what material can be prepared for this. The media, like any other working spaces, are driven by money that they receive for advertising within articles or materials for placement.
How to use media for promotion? Prepare interesting and relevant material that can be offered to local media. Social media that need quality content will most likely agree to post it for free. If you have a limited budget, you should not prepare information with direct advertising, because in this case the desired media will only provide the opportunity to publish for money.
There are also various services that help companies publish. One of them is Pressfeed , where you can respond to requests from journalists from various media outlets, leave them comments and publish. Such communication with journalists is a kind of mutually beneficial exchange, the journalist finds the expert he needs for publication, and the expert finds an opportunity to get into the media for free.
Pressfeed
Another good platform for such purposes is vc.ru. This is a site where companies can publish expert content and thus receive mentions in the media. If the materials you publish interest people, you have a great opportunity to attract attention to your salon in the media space.
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Case publications are another option for how you can promote a beauty salon. Telling others about your experience, indicators, talking about beauty salon marketing in general - you will definitely attract the attention of people in the media. At least, similar brands. An example of where you can publish your cases is Passteam .