How to Prepare an Online Store Group for Promotion
Posted: Sun Apr 06, 2025 9:00 am
Before you start promoting an online store community, you need to prepare it. Inviting users to a group without information and content makes no sense - no one will subscribe to your page.
Community name
The first thing you need to do is give the community the right name. It’s better if it reflects the store’s field of activity. If your brand is well-known, just use it. If the store is not yet so well-known that people search for it by name, add keywords to the group name, for example, “online clothing store,” “online children’s goods store,” etc. These clarifications will help potential buyers find you using a regular search on the social network:
Setting up advanced mode of operation
For an online store in VK, you can set up two modes - basic and advanced. In the basic mode, you will be able to design a showcase and product cards, but you will not be able to pay for an order directly in the social network. We recommend setting up an advanced mode of operation, for which the following options are available:
the presence of a display case and product cards;
basket;
placing and paying for an order;
delivery (Boxberry and SDEK services available).
In fact, you will have a full-fledged mom database online store inside the social network. The advanced mode is connected in a few clicks. Go to the "Management" / "Settings" section and in the "Products" section, select the "Advanced" option:
After this, the “Shop” section will appear in the menu, which will only be visible to group administrators:
In this section, you can manage order statuses, add, delete and edit products, create collections (similar to product categories on an online store website), connect payment via VK Pay or an online cash register, and set up order notifications. A full description of the features and instructions for setting up a store are available at the link .
Community name
The first thing you need to do is give the community the right name. It’s better if it reflects the store’s field of activity. If your brand is well-known, just use it. If the store is not yet so well-known that people search for it by name, add keywords to the group name, for example, “online clothing store,” “online children’s goods store,” etc. These clarifications will help potential buyers find you using a regular search on the social network:
Setting up advanced mode of operation
For an online store in VK, you can set up two modes - basic and advanced. In the basic mode, you will be able to design a showcase and product cards, but you will not be able to pay for an order directly in the social network. We recommend setting up an advanced mode of operation, for which the following options are available:
the presence of a display case and product cards;
basket;
placing and paying for an order;
delivery (Boxberry and SDEK services available).
In fact, you will have a full-fledged mom database online store inside the social network. The advanced mode is connected in a few clicks. Go to the "Management" / "Settings" section and in the "Products" section, select the "Advanced" option:
After this, the “Shop” section will appear in the menu, which will only be visible to group administrators:
In this section, you can manage order statuses, add, delete and edit products, create collections (similar to product categories on an online store website), connect payment via VK Pay or an online cash register, and set up order notifications. A full description of the features and instructions for setting up a store are available at the link .