The client's activities or products are subject to
Posted: Thu Mar 27, 2025 10:03 am
13. The person in charge on the customer's side does not know how online advertising works . As a rule, this type of client is the most difficult: many of them have an inner feeling that online promotion is very simple. It takes quite a lot of time to explain how each type of advertising works, what methods exist for optimizing campaigns, why analytics is needed, etc.
14. The potential client does not understand that the time spent communicating with specialists is paid separately. The specialist's time spent communicating with the customer should be paid the same as when performing technical tasks. Otherwise, the client will contact the agency employee with any, even the simplest question, the answer to which can be found independently. Many advertising agencies hire separate specialists to communicate with clients - account managers.
15. "Self-medication", when the client "knows what and how" . You need to try to convey to the client that the specialists in the agency can be trusted: they work on different projects and know which advertising tool brings the greatest efficiency, and they also exchange experiences and adopt the best from each other.
16. The client's product does not need advertising. First of all, it is worth assessing the market size and competitors' offers: if no one advertises in the topic, this is a sure sign of a narrowly specialized limited business. For example, expensive industrial equipment that only a few dozen enterprises in the country can purchase. In this case, specialists will not be able to set up effective advertising and bring targeted traffic to the site.
It is worth immediately warning the facebook database potential client that it is impossible to achieve good results with the help of advertising, and recommend other methods of promotion: exhibitions, conferences, publications in industry media, cross-marketing with partners.
17. The client asks to add additional work to the proposal already received. Asking for additional bonuses after the offer, referring to the fact that someone else is already offering it - this is a common "trick" of marketers with experience working in an agency.
In such cases, we appeal to the agreements specified in the commercial proposal and offer to pay for all the “wants” according to the price list approved by the company.
14. The potential client does not understand that the time spent communicating with specialists is paid separately. The specialist's time spent communicating with the customer should be paid the same as when performing technical tasks. Otherwise, the client will contact the agency employee with any, even the simplest question, the answer to which can be found independently. Many advertising agencies hire separate specialists to communicate with clients - account managers.
15. "Self-medication", when the client "knows what and how" . You need to try to convey to the client that the specialists in the agency can be trusted: they work on different projects and know which advertising tool brings the greatest efficiency, and they also exchange experiences and adopt the best from each other.
16. The client's product does not need advertising. First of all, it is worth assessing the market size and competitors' offers: if no one advertises in the topic, this is a sure sign of a narrowly specialized limited business. For example, expensive industrial equipment that only a few dozen enterprises in the country can purchase. In this case, specialists will not be able to set up effective advertising and bring targeted traffic to the site.
It is worth immediately warning the facebook database potential client that it is impossible to achieve good results with the help of advertising, and recommend other methods of promotion: exhibitions, conferences, publications in industry media, cross-marketing with partners.
17. The client asks to add additional work to the proposal already received. Asking for additional bonuses after the offer, referring to the fact that someone else is already offering it - this is a common "trick" of marketers with experience working in an agency.
In such cases, we appeal to the agreements specified in the commercial proposal and offer to pay for all the “wants” according to the price list approved by the company.