Step Six: Consistent Video Quality
Posted: Thu Mar 27, 2025 9:20 am
The introduction must not be a mere retelling of the title. If the title of the video is: YouTube success - how to strategically design your performance, the first sentence in the video must not be: "In this video we will talk about how to strategically design your appearance on YouTube". You can leave the recapitulation of the title for the very end of the video: "We hope that you have found useful information in the video for designing a performance on YouTube" or (our advice) you can leave it out completely.
It usually doesn't even work if the introduction and conclusion sound relaxed, and you "filter" the middle of the video with information. Information should come to viewers in bursts throughout the video, with occasional pauses - otherwise they will feel like they are in a lecture.
So, the video must have an intro and outro (the popular intro and outro), and you can create a script for these segments in advance. However, viewers should not feel a harsh line between the segments. We suggest you never turn off charisma.
The tip is to watch the finished video and pay attention to the percentage of time spent on special lead presenting important information. Anything over 60% of the time generally seems dry and under 40% it can seem frivolous. This redistribution of time, of course, does not apply to the recording of short promotional videos, the role of which is not to attract followers, but to promote.
Make sure the quality of the material is consistent (both in terms of content and video quality). For shorter promotional videos, you can sometimes use a mobile phone. However, for a more serious story, you should invest in more serious equipment. If your online campaign is achieving incredible success on all other fronts, don't let poor video quality call your entire strategy into question.
And finally - a bit of disappointment. If you follow all the guidelines and adopt all the tips, are you guaranteed to succeed on YouTube? Unfortunately, no. The camera does not forgive fear or lack of confidence. There are people who possess vast knowledge but are not camera lovers (or the camera doesn't love them). Simple - nobody should be forced to record video material, just to cover that segment of the online campaign. There are other forms of advertising on this platform, which do not involve recording videos and talking to an "invisible" audience. Viewer reactions and comments can also be harsh at times, so you should go into the whole story with that in mind. For those braver - don't waste your time. Put your creativity into gear and come up with your first video - maybe it will spark your inspiration and attract a large following.
Market positioning is sometimes difficult to visualize. The positioning map will show the position of your product (brand) according to certain characteristics in the easiest way:
It usually doesn't even work if the introduction and conclusion sound relaxed, and you "filter" the middle of the video with information. Information should come to viewers in bursts throughout the video, with occasional pauses - otherwise they will feel like they are in a lecture.
So, the video must have an intro and outro (the popular intro and outro), and you can create a script for these segments in advance. However, viewers should not feel a harsh line between the segments. We suggest you never turn off charisma.
The tip is to watch the finished video and pay attention to the percentage of time spent on special lead presenting important information. Anything over 60% of the time generally seems dry and under 40% it can seem frivolous. This redistribution of time, of course, does not apply to the recording of short promotional videos, the role of which is not to attract followers, but to promote.
Make sure the quality of the material is consistent (both in terms of content and video quality). For shorter promotional videos, you can sometimes use a mobile phone. However, for a more serious story, you should invest in more serious equipment. If your online campaign is achieving incredible success on all other fronts, don't let poor video quality call your entire strategy into question.
And finally - a bit of disappointment. If you follow all the guidelines and adopt all the tips, are you guaranteed to succeed on YouTube? Unfortunately, no. The camera does not forgive fear or lack of confidence. There are people who possess vast knowledge but are not camera lovers (or the camera doesn't love them). Simple - nobody should be forced to record video material, just to cover that segment of the online campaign. There are other forms of advertising on this platform, which do not involve recording videos and talking to an "invisible" audience. Viewer reactions and comments can also be harsh at times, so you should go into the whole story with that in mind. For those braver - don't waste your time. Put your creativity into gear and come up with your first video - maybe it will spark your inspiration and attract a large following.
Market positioning is sometimes difficult to visualize. The positioning map will show the position of your product (brand) according to certain characteristics in the easiest way: