1. Define SMS mailing strategy
Before launching SMS mailings, like any other marketing tool, you need to determine the reason for using them. Strategy is extremely important. It not only determines the direction of your future mailing, but can also help you in the future if your mailing encounters difficulties.
To determine the strategy, first think: what is your goal? It could be attracting new visitors or retaining old ones, or it could be increasing the number of loyalty program users - there can be many options.
Imagine the recipient of the mailing - the very person you want saudi arabia phone number library to interest and push to the action you expect from him. Also determine when and where the client will receive messages, choose the optimal time for those clients who will receive the mailing. You can also create automatic mailings that will send messages to those who have performed a certain action or a certain event has occurred.
2. Select the audience for the mailing
As mentioned above, it is very important to know your client, because the correct definition of the audience determines how interested the recipient of the mailing will be in its content. It is necessary to clearly understand who your client is, what is his age, gender, what interests him in your brand, etc. And then use the obtained data for personalized mailings. To do this, you need to manually create a segment in Passteam by filters or use RFM segments .
You can create your own segment using filters in the All Clients tab.
RFM analysis simplifies the selection of a target audience for a campaign – it takes into account the recency, frequency and amount of purchases for each individual customer and forms customer segments ready for campaigns based on them. RFM analysis is extremely useful in understanding the response of your customers, as well as for building a marketing strategy based on customer segmentation.
In Passteam, RFM analysis divides the customer base into 9 segments, depending on the frequency of their purchases and their recency. Estimate what percentage of your customer base is in each segment, and then imagine how effective the activities recommended below can be for your business. At the moment, Passteam allows you to conduct RFM analysis on two variables - recency and frequency of purchases. In fact, RF analysis, without taking into account the amount of purchases.