Examples of successful welcome emails
Posted: Thu Dec 26, 2024 7:10 am
Below we have prepared for you several examples of effective welcome letters:
Women's clothing store ban.do
The welcome letter resembles the layout of the store's website. At the top are the main departments, which the client can go to directly from the letter. Next is a bright corporate design and a bonus in the form of a 10% discount. The promo code will encourage a person to go to the site and place an order, while you can be sure that the client will get there and “not get lost” (at the top there are links to the store's departments, and at the bottom there are links to social networks).
Glossier - cosmetics brand
The cosmetics brand Glossier has a large welcome letter, but macedonia phone number library due to the fact that it is built modularly (each section is a new visual module), the letter is easy to perceive. At the top is a personal greeting indicating an individual approach. Next, the brand presents popular products, after which it talks about free returns and replacements of cosmetics. This is a good move, since the client may be afraid to order cosmetics blindly over the Internet, but here their fears are immediately dispelled. Below are photos of people who are close to the brand, a photo of the store. All this brings the person and the brand closer together. It feels like you are becoming part of a team that cares about your beauty, where you are inspired. This letter evokes a feeling of warmth and care.
ZocDoc (an online service for booking in-person or telemedicine appointments)
This letter is good because it is not overloaded, but at the same time it contains important information for new clients - a list of the application functions (Online booking, the ability to view the doctor's schedule, etc.).
Truebill (Paid Subscription Tracking Platform)
Truebill's welcome letter starts with a greeting from the CEO, which characterizes the company as open and attentive to each of its clients (not only high-ranking ones). The main areas of work are combined with information about what this application is, links are added - it looks complete, but at the same time concise and partly reduces the volume of the letter.
Vimeo (video stock platform)
Getting to know the vimeo platform begins with a step-by-step instruction of 4 points, showing us that using the platform is convenient and easy. We are not introduced to the products and functions, but are immediately redirected to try everything ourselves - the phrase "Start using" (CTA of this welcome letter).
CODE from Yandex (Yandex brand media about programming)
A relevant and bright greeting related to the main topic of the product - IT, programming. At the beginning, they immediately introduce the product and additional useful materials, links to which are in the letter.
Women's clothing store ban.do
The welcome letter resembles the layout of the store's website. At the top are the main departments, which the client can go to directly from the letter. Next is a bright corporate design and a bonus in the form of a 10% discount. The promo code will encourage a person to go to the site and place an order, while you can be sure that the client will get there and “not get lost” (at the top there are links to the store's departments, and at the bottom there are links to social networks).
Glossier - cosmetics brand
The cosmetics brand Glossier has a large welcome letter, but macedonia phone number library due to the fact that it is built modularly (each section is a new visual module), the letter is easy to perceive. At the top is a personal greeting indicating an individual approach. Next, the brand presents popular products, after which it talks about free returns and replacements of cosmetics. This is a good move, since the client may be afraid to order cosmetics blindly over the Internet, but here their fears are immediately dispelled. Below are photos of people who are close to the brand, a photo of the store. All this brings the person and the brand closer together. It feels like you are becoming part of a team that cares about your beauty, where you are inspired. This letter evokes a feeling of warmth and care.
ZocDoc (an online service for booking in-person or telemedicine appointments)
This letter is good because it is not overloaded, but at the same time it contains important information for new clients - a list of the application functions (Online booking, the ability to view the doctor's schedule, etc.).
Truebill (Paid Subscription Tracking Platform)
Truebill's welcome letter starts with a greeting from the CEO, which characterizes the company as open and attentive to each of its clients (not only high-ranking ones). The main areas of work are combined with information about what this application is, links are added - it looks complete, but at the same time concise and partly reduces the volume of the letter.
Vimeo (video stock platform)
Getting to know the vimeo platform begins with a step-by-step instruction of 4 points, showing us that using the platform is convenient and easy. We are not introduced to the products and functions, but are immediately redirected to try everything ourselves - the phrase "Start using" (CTA of this welcome letter).
CODE from Yandex (Yandex brand media about programming)
A relevant and bright greeting related to the main topic of the product - IT, programming. At the beginning, they immediately introduce the product and additional useful materials, links to which are in the letter.