The Problem Is That Some Senders Use

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So, They’re More Likely To Get Delivered. Ip Reputation Measures The Trustworthiness Of Unique Ip Addresses Where Email Originates. It Relies On Factors Such As Bounce Rates, Spam Complaints, Message Content, And Other Factors Traced Back To The Sending Ip. You Can Always Start Fresh With A New Ip, But You’ll Also Need To Warm Up That Ip Address And Build A Better Email Reputation From Scratch.

Shared Ip Addresses While Others Have A Dedicated Ip Address For belarus email list Sending Email. On A Shared Ip, You Also Share The Reputation Of Other Senders. Dedicated Ips Are Normally Only Used By High-volume Senders (More Than 100,000 Emails Per Month). If You’re Using A Traditional Esp, It’s Likely That You Are On A Shared Ip. That’s Why Mailgun Deliverability Expert Nick Schafer Thinks Most Mailbox Providers Lean More Towards Measuring Domain Reputation.

“shared Networks Are A Common Thing, And It’s Not In A Mailbox Provider’s Best Interest To Block Email Traffic That Recipients Need And Want To See In Their Inboxes. Domain Reputation Is Usually A Better Indicator Of Good And Bad Senders.” ~ Nick Schafer, Manager Of Deliverability & Compliance, Mailgun However, Nick Adds That Ip Reputation Is Still A Factor You Should Consider. That’s Because He Knows Email Clients Like Micrsoft Outlook Still Use Ips For Email Reputation Scoring, Which Means It Could Be Quite Important For B2b Email Deliverability.