10 commandments of the community manager
Posted: Thu Dec 26, 2024 3:53 am
Below, we will explain the basics that a good community manager must meet and always keep in mind in order to develop his or her professional activity correctly.
1. Know your company
Your company's culture and values must also be conveyed through its communication channels, so the community manager must not only be aware of the company's history, but also of its corporate culture.
2. Do not consider the company's social networks as a commercial channel
The goal of communication through your social networks should be to build relationships by sharing valuable content. Sales are a consequence of having a strong community, but they should not be the goal pursued on social networks.
3. Be consistent
Coherence between all the company's communication channels , both digital and non-digital. This consistency is closely linked to the fact that the community manager must know the company and its communication policies so that everything goes in the same direction.
4. Plan and then execute
As we have previously mentioned, planning is essential , so it is crucial that this planning is always the previous step to any type of action in digital environments. There is no room for improvisation in this work, everything must be thought out and planned.
5. Measure, measure and measure
Social media offers us a wealth of information about the tastes and preferences of our community. Therefore, it is essential to collect and analyze the information obtained from our channels . This will help us plan future actions based on the results.
6. Your community has the power
We must take advantage of the potential of digital channels that allow us to converse with users one-on-one. Talking person to person, in a close way and ensuring maximum personalization .
7. Be kind and helpful
Always being available to the user and paying the utmost attention to their requests is key. We must help them in a personalized way whenever necessary. When the user seeks help from a brand through social networks, they greatly appreciate receiving individual attention and having their queries resolved in a positive way.
8. Handle negative comments calmly
A community manager must know how to manage these moments of crisis, negative cfo email list comto remember that you are always speaking on behalf of the company and, under no circumstances, should you take the conflict personally, since the image of the brand behind it is at stake.
9. Be very organized
When managing brand communication, you have to pay attention to detail. Something as simple as having social media passwords written down, knowing the size of images or the corporate colours to use, shows the seriousness of a community manager.
10. Stay up to date with news and trends
Always be up to date with what is happening in the sector. Monitor keywords, keep the most cutting-edge blogs in the sector at hand, know what the key topics are at any given time… This way you can be part of the conversation and generate real value.
To sum up, we want to highlight the work of the community manager, as they are the person who looks after the brand image on social media, and that, today, can have a huge impact.
Large corporations have long been aware of this and rely on true professionals to manage their online media.
If your company does not have a professional account of this task, we recommend that you consider it. And, above all, do not leave your networks in the hands of that cousin or friend who likes to post on Instagram and, incidentally, earns a little money, but who
1. Know your company
Your company's culture and values must also be conveyed through its communication channels, so the community manager must not only be aware of the company's history, but also of its corporate culture.
2. Do not consider the company's social networks as a commercial channel
The goal of communication through your social networks should be to build relationships by sharing valuable content. Sales are a consequence of having a strong community, but they should not be the goal pursued on social networks.
3. Be consistent
Coherence between all the company's communication channels , both digital and non-digital. This consistency is closely linked to the fact that the community manager must know the company and its communication policies so that everything goes in the same direction.
4. Plan and then execute
As we have previously mentioned, planning is essential , so it is crucial that this planning is always the previous step to any type of action in digital environments. There is no room for improvisation in this work, everything must be thought out and planned.
5. Measure, measure and measure
Social media offers us a wealth of information about the tastes and preferences of our community. Therefore, it is essential to collect and analyze the information obtained from our channels . This will help us plan future actions based on the results.
6. Your community has the power
We must take advantage of the potential of digital channels that allow us to converse with users one-on-one. Talking person to person, in a close way and ensuring maximum personalization .
7. Be kind and helpful
Always being available to the user and paying the utmost attention to their requests is key. We must help them in a personalized way whenever necessary. When the user seeks help from a brand through social networks, they greatly appreciate receiving individual attention and having their queries resolved in a positive way.
8. Handle negative comments calmly
A community manager must know how to manage these moments of crisis, negative cfo email list comto remember that you are always speaking on behalf of the company and, under no circumstances, should you take the conflict personally, since the image of the brand behind it is at stake.
9. Be very organized
When managing brand communication, you have to pay attention to detail. Something as simple as having social media passwords written down, knowing the size of images or the corporate colours to use, shows the seriousness of a community manager.
10. Stay up to date with news and trends
Always be up to date with what is happening in the sector. Monitor keywords, keep the most cutting-edge blogs in the sector at hand, know what the key topics are at any given time… This way you can be part of the conversation and generate real value.
To sum up, we want to highlight the work of the community manager, as they are the person who looks after the brand image on social media, and that, today, can have a huge impact.
Large corporations have long been aware of this and rely on true professionals to manage their online media.
If your company does not have a professional account of this task, we recommend that you consider it. And, above all, do not leave your networks in the hands of that cousin or friend who likes to post on Instagram and, incidentally, earns a little money, but who