How can advanced filters help?
Posted: Sat Feb 22, 2025 10:35 am
While basic information in Google Analytics is helpful, it is possible to increase the scope of these results with advanced filters.
However, some stand out and are important for any professional working with Digital Marketing. For this reason, we have separated some segmentation tips that you can use.
More efficient content
Content Marketing is a widely used strategy to generate traffic and create engagement with the target audience.
Taking this into account, advanced segmentation in Google Analytics allows you to identify which content is most efficient, that is, attracting dedicated consumers to complete a purchase, for example.
This makes it even easier to identify which landing page format converts the most or even which blog posts serve the most as an incentive for a conversion.
Everything can be refined through these filters, allowing you to identify exactly what you are looking for to perform a more complete analysis of the performance of your actions.
Traffic origins mapped
This point is very important to understand which sources are bringing the largest number of users to your pages.
With personalization, it is possible to understand, for portugal mobile database example, which social networks generate the most engagement and clicks from users, or, then, to discover whether the email marketing campaign works well or not in the mobile version.
Potentially lower bounce rate
Understanding what isn't working on your pages is an important process to improve what you're offering to the user.
Advanced filters can be used to pinpoint, for example, what the source of a high bounce rate is. In the end, the overall number is often high, but it is not necessary to change everything.
Filters show the exact source of this number. If it is due to mobile access, it means it is time to rethink your page design and identify whether it is responsive or not.
It is also possible to identify if the relationship comes from users originally from Facebook, which shows that the content is not targeting that audience.
However, some stand out and are important for any professional working with Digital Marketing. For this reason, we have separated some segmentation tips that you can use.
More efficient content
Content Marketing is a widely used strategy to generate traffic and create engagement with the target audience.
Taking this into account, advanced segmentation in Google Analytics allows you to identify which content is most efficient, that is, attracting dedicated consumers to complete a purchase, for example.
This makes it even easier to identify which landing page format converts the most or even which blog posts serve the most as an incentive for a conversion.
Everything can be refined through these filters, allowing you to identify exactly what you are looking for to perform a more complete analysis of the performance of your actions.
Traffic origins mapped
This point is very important to understand which sources are bringing the largest number of users to your pages.
With personalization, it is possible to understand, for portugal mobile database example, which social networks generate the most engagement and clicks from users, or, then, to discover whether the email marketing campaign works well or not in the mobile version.
Potentially lower bounce rate
Understanding what isn't working on your pages is an important process to improve what you're offering to the user.
Advanced filters can be used to pinpoint, for example, what the source of a high bounce rate is. In the end, the overall number is often high, but it is not necessary to change everything.
Filters show the exact source of this number. If it is due to mobile access, it means it is time to rethink your page design and identify whether it is responsive or not.
It is also possible to identify if the relationship comes from users originally from Facebook, which shows that the content is not targeting that audience.